From your smart TV to your iPhone to your iPad, we’re seeing more but reading less.
All courtesy of digital technology.
It’s not just 26 letters in the English alphabet, a brand font has to have a personality; it has to be read by a five year old as much as by an 80 year old; it has to be used in print and screen – large and small – on devices that haven’t even been invented yet.
Design is the most important part of technology; the more things are changing or improving, the better the design needs to be to allow consumers to understand, appreciate, and apply the technology.
The curve of a phone tells a consumer more about it than the numbers of pixels and gigs the phone has.