From your smart TV to your iPhone to your iPad, we’re seeing more but reading less. All courtesy of digital technology. Hegarty on Creativity by Sir John Hegaty of BBH

It’s not just 26 letters in the English alphabet, a brand font has to have a personality; it has to be read by a five year old as much as by an 80 year old; it has to… Read More

Design is the most important part of technology; the more things are changing or improving, the better the design needs to be to allow consumers to understand, appreciate, and apply the technology. The curve of a phone tells… Read More