From your smart TV to your iPhone to your iPad, we’re seeing more but reading less.

All courtesy of digital technology.

Hegarty on Creativity by Sir John Hegaty of BBH

It’s not just 26 letters in the English alphabet, a brand font has to have a personality; it has to be read by a five year old as much as by an 80 year old; it has to be used in print and screen – large and small – on devices that haven’t even been invented yet.

Design is the most important part of technology; the more things are changing or improving, the better the design needs to be to allow consumers to understand, appreciate, and apply the technology.

The curve of a phone tells a consumer more about it than the numbers of pixels and gigs the phone has.

Brand Jam by Marc Gobé