Entrepreneur of Girls Guide to Paris, Doni Belau has over 9 years experience providing women with the best of all things French and Paris. What is Girls’ Guide to Paris? I launched Girls’ Guide to Paris in 2009. Today it is a women’s Paris travel guide and exclusive Paris travel club covering French fashion, Paris … Continue reading 191. Doni Belau of Girls’ Guide to Paris on Product Diversity & Collaborating With Competitors
185. Clemens Ruh on ‘Defining’ Music, Cover Design & How Music Shapes Emotion
Entrepreneur, composer, DJ and producer for film and cinema and other media, Clemens Ruh has +15 years experience creating and producing music for clubs like Distillery and Elipamanoke in Leipzig, Germany, and is one of several curators for Frission Radio, an online streaming radio station. How exactly do you define what you do? Actually I … Continue reading 185. Clemens Ruh on ‘Defining’ Music, Cover Design & How Music Shapes Emotion
162. Dave Trott on True Creativity & How Creatives Can Start Revolutions
Author, entrepreneur and creative director, Dave Trott has over 40 years experience challenging the foundations of creativity in the advertising industry. [EDITOR’S NOTE: My line of questioning is based in part from Dave Trott’s June 2012 interview by William Channer of Dorm Room Tycoons: If you’re interested in working in a creative field, I highly … Continue reading 162. Dave Trott on True Creativity & How Creatives Can Start Revolutions
160. Elif Tanverdi of Cizenbayan on Being Yourself & Why Interaction Beats Analytics
Owner and blogger of cizenbayan, Elif Tanverdi has over 5 years experience dreaming, listening, creating, experiencing and sharing the moments that define her life. What is the story behind cizenbayan? cizenbayan translates to “the lady who draws.” My inspiration came from Madame Tricote (“the lady who knits” translated from French; Orenbayan in Turkish) because at … Continue reading 160. Elif Tanverdi of Cizenbayan on Being Yourself & Why Interaction Beats Analytics
154. Emmanuel Caurel Of Bizarre Love Triangle On Creating An Emotional Branding Strategy
Event planner, DJ and co-collaborator of Bizarre Love Triangle, Emmanuel Caurel has +9 years experience dominating the Parisian night life and uniting trend-setters. What is Bizarre Love Triangle (BLT)? BLT is a collaboration between Julien Lapierre and myself. BLT also works with a host of other DJs, graphic designers and artists. BLT’s name pays homage … Continue reading 154. Emmanuel Caurel Of Bizarre Love Triangle On Creating An Emotional Branding Strategy
151. Nicolas Minisini of Brand Union on Branding, Whiskey & Epicurean Culture
Strategic Planner for Brand Union and one of the co-creators of Distilleurs.fr, Nicolas Minisini has +6 experience seeking, compiling and interpreting information about his client’s industries to better understand their target consumer demographic and how the brand can best reach them. How does your job fit into advertising process? Strategic planners are typically involved either: … Continue reading 151. Nicolas Minisini of Brand Union on Branding, Whiskey & Epicurean Culture
150. Olivier Massanella on Brand/Product Truths & Unique Selling Propositions
Account Manager for DDB, Olivier Massanella has +6 years experience working with brands to identify the intersection between the brand’s core truth and the brand’s market environment. How does your job fit into the advertising process? As an account manager, I manage and advise our client’s communication strategies, specifically as it pertains to the advertising … Continue reading 150. Olivier Massanella on Brand/Product Truths & Unique Selling Propositions
147. Dan Mathews of PETA on Protecting Your Integrity & Advertising For Impact
Senior Vice President of campaigns for People for the Ethical Treatment of Animals (PETA), Dan Mathews has +30 years experience recruiting celebrities and devising public media spectacles to surreptitiously shape human behavior. What does your job consist of? Broadly, to bring the issue of animal rights to as many people as possible. Without realizing it, … Continue reading 147. Dan Mathews of PETA on Protecting Your Integrity & Advertising For Impact
142. Joseph Donyo of Canım Istanbul on Newsletters & The First 10,000 Subscribers
Founder of Canım Istanbul (pronounced JAH-nim), Joseph Donyo has +11 years experience managing businesses and turning consumer insight into a competitive business advantage. (photo by Mine Kasapoğlu) What is Canım Istanbul and why did you launch it? Canım Istanbul is the lifestyle companion for Istanbulites and visitors to Istanbul. We send out a newsletter, in … Continue reading 142. Joseph Donyo of Canım Istanbul on Newsletters & The First 10,000 Subscribers
140. Philippe Torloting on Programmatic Buying & Product Over Brand Reputation
Deputy Managing Director for Zenith Optimedia and lecturer on strategy, social media and digital brand positioning at the Institut Supérieur du Commerce de Paris and the Audencia Management School in Nantes, Philippe Torloting has +10 experience working with brands to build effective media campaigns. How does your job fit into the advertising process? I work … Continue reading 140. Philippe Torloting on Programmatic Buying & Product Over Brand Reputation
72. William Channer on How to Build a Successful Podcast & Reconsidering Your Comments Section
Designer, founder and journalist, William Channer has +10 years experience enabling and inspiring startups through apps, books and podcasts on advertising, business, design and technology. How and why did you start Dorm Room Tycoons (DRT)? My co-founder and I started DRT while in university in order to get my hands on information we normally couldn’t … Continue reading 72. William Channer on How to Build a Successful Podcast & Reconsidering Your Comments Section
71. Roberto Cruz Niemiec on How Architecture Affects Branding, Collaboration & Blog Etiquette 101
Vice President at Cannon Design and curator of ArchAtlas, Roberto Cruz Niemiec has +20 years experience manifesting his client’s brand image and philosophy through architecture & design. How does architecture & design fit into the branding process? Architecture and design are integral to the branding process. Architecture works on two levels. Your office sends an architecture … Continue reading 71. Roberto Cruz Niemiec on How Architecture Affects Branding, Collaboration & Blog Etiquette 101
70. Andrei Robu on Typeverything, Paul Rand’s Theory on Consumer Conditioning & Your Branding Strategy
Design director, artist and creator of Typeverything, Andrei Robu has +15 years experience designing logos, typography and packaging design to build brand identity. Typeverything began in Feb 2011 and now has over 100,000 followers. How did you grow Typeverything so quickly? The team of curators made it all possible. Knowing that at some point I … Continue reading 70. Andrei Robu on Typeverything, Paul Rand’s Theory on Consumer Conditioning & Your Branding Strategy
69. Igor du Besset on Brand Activation, Strategic Planning as a Foundation & ‘Nothing Is Sacred’
Account Manager for CBA, Igor du Besset has +3 years experience working with brands to ensure consumers interact positively with their brand at all the different consumer touchpoints. How does your job fit into the advertising process? I am the link between CBA’s clients and its creative teams. I work a lot on product packaging … Continue reading 69. Igor du Besset on Brand Activation, Strategic Planning as a Foundation & ‘Nothing Is Sacred’
68. Rares Vidican on Ad Blocking Software, Creating A Digital Media Strategy & The Intricacy Of Digital Ads
Team Leader and Tracking and Data Manager for Group M, Rares Vidican has +5 years experience creating, tracking and managing the analytics for media plans and digital campaigns. How does your job fit into the advertising process? My job is to manage the analytics of digital campaigns – websites, mobile, television commercials, etc. I set up, … Continue reading 68. Rares Vidican on Ad Blocking Software, Creating A Digital Media Strategy & The Intricacy Of Digital Ads
67. Damien Sterbecq on Strategic Planning & The Collision Between Uber and The Parisian Taxis
Business Director of Brand Activation and Digital for Cb’a, Damien Sterbecq has 20+ years experience helping brands succeed in product packaging, retail and digital: the three main consumer touch points. How does your job fit into the branding process? CB’a is the brand activation and design agency specializing in the three consumer relationship touch points: … Continue reading 67. Damien Sterbecq on Strategic Planning & The Collision Between Uber and The Parisian Taxis
66. Julien Chesné on When Good Visuals Meet Bad Ideas & Why Consumers Don’t Have Misconceptions
Art Director for JWT, Julien Chesné has +8 years experience working with brands to build powerful advertising campaigns. How do you know when you have a winning idea? Everybody can be creative. But the hardest part of being creative is keeping your idea alive and developing it as it makes its way through the creative process … Continue reading 66. Julien Chesné on When Good Visuals Meet Bad Ideas & Why Consumers Don’t Have Misconceptions
65. Olga Samama on Tour de France, Street Marketing vs Advertising and Risky Business Models
Brand Activation Consultant for CBA, Olga Samama has 13+ years experience working with brands to organize strategic marketing and brand activation campaigns to maximize media exposure and touch as many consumers as possible. How does your job fit into the branding process? I work with brands to do brand activation. Brand activation is a marketing program focused … Continue reading 65. Olga Samama on Tour de France, Street Marketing vs Advertising and Risky Business Models
64. Lewis Chalas on Digital Advertising, The Consumer Journey and The Power of ‘Click Here!’
Digital Coordinator for Group M and Co-founder of Razzia.co, Lewis Chalas has +6 years experience working with brands to most effectively reach consumers through digital media. How does your job fit into the advertising process? The commercial team creates the creative brief with the client and then hands it off to me. My job is to study … Continue reading 64. Lewis Chalas on Digital Advertising, The Consumer Journey and The Power of ‘Click Here!’
63. Samantha Bilodeau on Data Mining Techniques & How To Predict Consumer Behavior
Data Miner for Ogilvy Paris, Samantha Bilodeau has +10 years experience analyzing data and helping brands discover their consumers on a deeper level. How does your job fit into the advertising process? Data mining is typically one of the first things brands want done, either as a prerequisite to an advertising or marketing campaign or … Continue reading 63. Samantha Bilodeau on Data Mining Techniques & How To Predict Consumer Behavior
You must be logged in to post a comment.