Entrepreneur of Girls Guide to Paris, Doni Belau has over 9 years experience providing women with the best of all things French and Paris. Continue reading “191. Doni Belau of Girls’ Guide to Paris on Product Diversity & Collaborating With Competitors”
185. Clemens Ruh on ‘Defining’ Music, Cover Design & How Music Shapes Emotion
Entrepreneur, composer, DJ and producer for film and cinema and other media, Clemens Ruh has +15 years experience creating and producing music for clubs like Distillery and Elipamanoke in Leipzig, Germany, Continue reading “185. Clemens Ruh on ‘Defining’ Music, Cover Design & How Music Shapes Emotion”
162. Dave Trott on True Creativity & How Creatives Can Start Revolutions
Author, entrepreneur and creative director, Dave Trott has over 40 years experience challenging the foundations of creativity in the advertising industry.
[EDITOR’S NOTE: My line of questioning is based in part from Dave Trott’s June 2012 interview by William Channer of Dorm Room Tycoons: Continue reading “162. Dave Trott on True Creativity & How Creatives Can Start Revolutions”
160. Elif Tanverdi of Cizenbayan on Being Yourself & Why Interaction Beats Analytics
Owner and blogger of cizenbayan, Elif Tanverdi has over 5 years experience dreaming, listening, creating, experiencing and sharing the moments that define her life. Continue reading “160. Elif Tanverdi of Cizenbayan on Being Yourself & Why Interaction Beats Analytics”
154. Emmanuel Caurel Of Bizarre Love Triangle On Creating An Emotional Branding Strategy
Event planner, DJ and co-collaborator of Bizarre Love Triangle, Emmanuel Caurel has +9 years experience dominating the Parisian night life and uniting trend-setters. Continue reading “154. Emmanuel Caurel Of Bizarre Love Triangle On Creating An Emotional Branding Strategy”
151. Nicolas Minisini of Brand Union on Branding, Whiskey & Epicurean Culture
Strategic Planner for Brand Union and one of the co-creators of Distilleurs.fr, Nicolas Minisini has +6 experience seeking, compiling and interpreting information about his client’s industries to better understand their target consumer demographic and how the brand can best reach them. Continue reading “151. Nicolas Minisini of Brand Union on Branding, Whiskey & Epicurean Culture”
150. Olivier Massanella on Brand/Product Truths & Unique Selling Propositions
Account Manager for DDB, Olivier Massanella has +6 years experience working with brands to identify the intersection between the brand’s core truth and the brand’s market environment. Continue reading “150. Olivier Massanella on Brand/Product Truths & Unique Selling Propositions”
147. Dan Mathews of PETA on Protecting Your Integrity & Advertising For Impact
Senior Vice President of campaigns for People for the Ethical Treatment of Animals (PETA), Dan Mathews has +30 years experience recruiting celebrities and devising public media spectacles to surreptitiously shape human behavior. Continue reading “147. Dan Mathews of PETA on Protecting Your Integrity & Advertising For Impact”
142. Joseph Donyo of Canım Istanbul on Newsletters & The First 10,000 Subscribers
Founder of Canım Istanbul (pronounced JAH-nim), Joseph Donyo has +11 years experience managing businesses and turning consumer insight into a competitive business advantage. (photo by Mine Kasapoğlu) Continue reading “142. Joseph Donyo of Canım Istanbul on Newsletters & The First 10,000 Subscribers”
140. Philippe Torloting on Programmatic Buying & Product Over Brand Reputation
Deputy Managing Director for Zenith Optimedia and lecturer on strategy, social media and digital brand positioning at the Institut Supérieur du Commerce de Paris and the Audencia Management School in Nantes, Philippe Torloting has +10 experience working with brands to build effective media campaigns. Continue reading “140. Philippe Torloting on Programmatic Buying & Product Over Brand Reputation”
72. William Channer on How to Build a Successful Podcast & Reconsidering Your Comments Section
Designer, founder and journalist, William Channer has +10 years experience enabling and inspiring startups through apps, books and podcasts on advertising, business, design and technology. Continue reading “72. William Channer on How to Build a Successful Podcast & Reconsidering Your Comments Section”
71. Roberto Cruz Niemiec on How Architecture Affects Branding, Collaboration & Blog Etiquette 101
Vice President at Cannon Design and curator of ArchAtlas, Roberto Cruz Niemiec has +20 years experience manifesting his client’s brand image and philosophy through architecture & design. Continue reading “71. Roberto Cruz Niemiec on How Architecture Affects Branding, Collaboration & Blog Etiquette 101”
70. Andrei Robu on Typeverything, Paul Rand’s Theory on Consumer Conditioning & Your Branding Strategy
Design director, artist and creator of Typeverything, Andrei Robu has +15 years experience designing logos, typography and packaging design to build brand identity.
Typeverything began in Feb 2011 and now has over 100,000 followers. How did you grow Typeverything so quickly? Continue reading “70. Andrei Robu on Typeverything, Paul Rand’s Theory on Consumer Conditioning & Your Branding Strategy”
69. Igor du Besset on Brand Activation, Strategic Planning as a Foundation & ‘Nothing Is Sacred’
Account Manager for CBA, Igor du Besset has +3 years experience working with brands to ensure consumers interact positively with their brand at all the different consumer touchpoints. Continue reading “69. Igor du Besset on Brand Activation, Strategic Planning as a Foundation & ‘Nothing Is Sacred’”
68. Rares Vidican on Ad Blocking Software, Creating A Digital Media Strategy & The Intricacy Of Digital Ads
Team Leader and Tracking and Data Manager for Group M, Rares Vidican has +5 years experience creating, tracking and managing the analytics for media plans and digital campaigns. Continue reading “68. Rares Vidican on Ad Blocking Software, Creating A Digital Media Strategy & The Intricacy Of Digital Ads”
67. Damien Sterbecq on Strategic Planning & The Collision Between Uber and The Parisian Taxis
Business Director of Brand Activation and Digital for Cb’a, Damien Sterbecq has 20+ years experience helping brands succeed in product packaging, retail and digital: the three main consumer touch points. Continue reading “67. Damien Sterbecq on Strategic Planning & The Collision Between Uber and The Parisian Taxis”
66. Julien Chesné on When Good Visuals Meet Bad Ideas & Why Consumers Don’t Have Misconceptions
Art Director for JWT, Julien Chesné has +8 years experience working with brands to build powerful advertising campaigns. Continue reading “66. Julien Chesné on When Good Visuals Meet Bad Ideas & Why Consumers Don’t Have Misconceptions”
65. Olga Samama on Tour de France, Street Marketing vs Advertising and Risky Business Models
Brand Activation Consultant for CBA, Olga Samama has 13+ years experience working with brands to organize strategic marketing and brand activation campaigns to maximize media exposure and touch as many consumers as possible. Continue reading “65. Olga Samama on Tour de France, Street Marketing vs Advertising and Risky Business Models”
64. Lewis Chalas on Digital Advertising, The Consumer Journey and The Power of ‘Click Here!’
Digital Coordinator for Group M and Co-founder of Razzia.co, Lewis Chalas has +6 years experience working with brands to most effectively reach consumers through digital media. Continue reading “64. Lewis Chalas on Digital Advertising, The Consumer Journey and The Power of ‘Click Here!’”
63. Samantha Bilodeau on Data Mining Techniques & How To Predict Consumer Behavior
Data Miner for Ogilvy Paris, Samantha Bilodeau has +10 years experience analyzing data and helping brands discover their consumers on a deeper level. Continue reading “63. Samantha Bilodeau on Data Mining Techniques & How To Predict Consumer Behavior”