The blank page is one of the greatest challenges faced by the creative person. When you’re creating something from nothing, the fear of failure is always there. This will compromise your idea. You have to be supremely confident… Read More

Manipulation isn’t necessarily pejorative; it’s a very common and fairly benign tactic. Typical manipulations to influence behavior include: – Dropping the price – Running a promotion – Using fear Peer pressure – Aspirational messages – Promising innovation Start… Read More

Chances are, your customers have lots of problems that you can help solve with content before you can solve them with your product. Chris Savage. CEO Wistia. “Marketing to a Mission” (via peterspear)

Social Evolution: Copy, transform, and combine. It’s who we are, it’s how we live, and of course, it’s how we create. Our new ideas evolve from the old ones. But our system of law doesn’t acknowledge the derivative… Read More

There are only two ways to influence human behavior: – You can manipulate it – You can inspire it Start With Why by Simon Sinek

Learning where online customers skip through content or that they fail to reach potentially important information at the bottom of a page can enable specific weaknesses to be identified. Consumer.ology by Philip Graves

Ideas aren’t tidy. They’re layered, interwoven, & tangled. Everything is a Remix: System Failure by Kirby Ferguson

Spend more time, effort, and money searching for ‘trim tab interventions’ – very small things that have much bigger disproportionate effects. 44. Rory Sutherland, Vice-Chairman of Ogilvy

You can have a great product, but a compelling story puts the company into motion. If you don’t have a great story it’s hard to get people motivated to join you, to work on the product, and to… Read More

The greatest strategy you can employ is the truth. It is handy also, because you can always remember what you’ve said. Hegarty on Creativity by Sir John Hegaty of BBH

I enjoy walking at night. The world’s more to my liking then, not so loud, not so fast, not so crowded, and a good deal more mysterious. Dustfinger; Inkheart.  (via zivaballerina)

Creativity is one of the most unforgiving of careers. It’s brutal. It rewards without question and it punishes remorselessly. It doesn’t take prisoners and it has no respect for reputation. And the longer you go on doing it,… Read More

What is tradition? A higher authority which one obeys. Not because it commands what is useful to us, but because it commands. Friedrich Nietzsche, Daybreak (via ludimagister)

The meeting of two personalities is like the contact of two chemical substances: if there is any reaction, both are transformed. Carl Jung (via psych-facts)

Advertising should be uplifting and provide a positive experience. It should enhance instead of detract. Brand Jam by Marc Gobé citing Georgio Armani

The problem with stereotypes is not that they are untrue, but that they are incomplete. They make one story become the only story. Chimamanda Ngozi Adichie, The danger of a single story (via ted)

Knowledge is knowing what to say. Wisdom is knowing whether or not to say it. TheDailyPositive.com (via thedailypozitive)

Read shit and you’ll think shit and you’ll create shit. Hegarty on Creativity by Sir John Hegaty of BBH

If your idea or message is too complicated it will bewilder and confuse your audience. Even in business they say complexity destroys profitability. But make sure you don’t trivialize your idea either. If that happens, what you’re saying… Read More

Like it or not, we’re all in sales right now… whether we’re teachers or art directors or in healthcare. Dan Pink on the art of persuasion and how to influence people with integrity, animated (via explore-blog)