For most of us, anger amounts to stress, and the worst type of stress at that. But for artists, anger can be a positive force. If focused and channeled into a piece of work, it is capable of… Read More

When I’m asked, ‘When do you do your best thinking?’ My answer is always, ‘When I’m not thinking.’ That is why a brainstorming session is a complete and utter waste of time for the truly creative person. Creativity… Read More

You can’t be good at everything. The skill is to work with someone who is good at what you are not. Hegarty on Creativity by Sir John Hegaty of BBH

When you’re trying something new, you’re in a very vulnerable place. You’re not even sure if it’s the right thing to do. Ramit Sethi on Google Talks

Snap judgments and rapid decisions often lead to poor work. The ability to stand back from your thinking and give it what we call ‘the overnight test’ is essential. Unfortunately, we live in a world today that too… Read More

In advertising, the best partnerships are usually those formed between art director and writer. The reason for this is in their job titles: Art directors think visually. Writers think in terms of narrative. Hegarty on Creativity by Sir John… Read More

At the foundation of any great idea is the truth, and the most powerful force of creativity. Hegarty on Creativity by Sir John Hegaty of BBH

Don’t confuse innovation with novelty. You may have successfully designed the latest shiny object for people to get excited about…at least until a new shiny object came out. And that’s the reason product features are more a novelty… Read More

Any great work, regardless of medium, is almost certainly expressing a distinct point of view. But if that point of view doesn’t contain a truth, then you can bet that the work’s impact will be fleeting. Hegarty on… Read More

Moments of discovery are often accompanied by surprised laughter; when I heard laughter he could took it as a cue that there might be something going on that was worth looking at. Consumer.ology by Philip Graves citing former dean… Read More

Running a crowdfunding campaign isn’t just sitting back and watching money come in – it’s a full time job in itself. You have so much to handle because you have to simultaneously manage all aspects of the project… Read More

Break things. All our life we’re told to make things. Breaking things is a process from which you can learn so much more if you decide to learn from somebody else whose done something great and break it… Read More

We do not learn from experience…we learn from reflecting on experience. John Dewey (via peterspear)

Creativity isn’t an objective pursuit. Its value can’t be measured the way other skills can be. Eventually, of course, its value will be confirmed, but often long after it was created. Hegarty on Creativity by Sir John Hegaty of BBH

There’s no doubt creativity flourishes in adversity. And while I’m not suggesting starving yourself is the best spur to great thinking, I do believe one discomfort is worthwhile. Hegarty on Creativity by Sir John Hegaty of BBH

Spotting the right idea is as important as having it. Hegarty on Creativity by Sir John Hegaty of BBH

Anyone can have an idea. In fact, lots of people find it easy to have lots of ideas. The secret is in identifying which ideas are great and which ideas are just the outpourings of a deranged mind…. Read More

Your tool of persuasion might be a paintbrush or a guitar, but it’s your audience’s mind that you really want. Once you’ve captured a corner of that, you’ll have made it. Hegarty on Creativity by Sir John Hegaty of BBH

Nudge theory is very important because it says big problems can be solved by human-centered marketing thinking. That’s why it’s vitally important for us to make noise about marketing’s ability to come up with solutions to problems. 44…. Read More

Whatever you’re creating, simplicity is the ultimage goal. The power of reduction, as we say in advertising, means taking a complex thought and reducing it down to a simple, powerful message. Hegarty on Creativity by Sir John Hegaty of BBH