innovation | How to Shape Human Behavior

There are essentially two things that will make you wise — the books you read and the people you meet. Jack Canfield (via observando)

Posted on August 7, 2014 by Joshua Smith

Quotes

innovation, inspiration, jack canfield

If you want to produce special work, it’s worth collaborating with special people. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on August 3, 2014 by Joshua Smith

Quotes

advertising, bbh, collaboration, communication, competitive advantage, design, expertise, graphic design, illustration, innovation, inspiration, marketing, misconceptions, music, music video, packaging design, product design, sir john hegarty, video, web design, youtube

Constantly chopping and changing your specialty will hinder your success. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on August 2, 2014 by Joshua Smith

Quotes

advertising, branding, communication, competitive advantage, creative brief, emotional branding, expertise, innovation, inspiration, marketing, misconceptions, sir john hegarty

Having the courage and determination to focus on one subject or area of expertise gives you the solid foundation that is absolutely necessary if you’re to come up with a truly great idea, one that will be key… Read More

Posted on August 1, 2014 by Joshua Smith

Quotes

advertising, branding, business model, competitive advantage, design, expertise, fashion, graphic design, innovation, inspiration, marketing, misconceptions, packaging design, product design, sir john hegarty, technology

Too many creative people think they don’t need to specialize, that they can have lots of ideas in lots of different subjects all of which are going to be great. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 31, 2014 by Joshua Smith

Quotes

bbh, branding, business model, creative brief, creativity, entrepreneur, expertise, graphic design, illustration, influence, innovation, inspiration, misconceptions, packaging design, persuasion, product design, sir john hegarty

It can be easy to settle on something that feels right. Something that seems to make sense of all the confusion. You’ll feel relief when you get to this point. You’ll think you’ve cracked it. You’ll feel good…. Read More

Posted on July 29, 2014 by Joshua Smith

Quotes

bbh, competitive advantage, creative brief, creativity, fashion, graphic design, illustration, industry analysis, innovation, inspiration, music, packaging design, photoshop, product design, sir john hegarty, video

More often than not coming up with a great idea is a rollercoaster ride of thoughts with no logical progression; ou lurch from the interesting to the absurd to the good back again to the absurd. Hegarty on… Read More

Posted on July 28, 2014 by Joshua Smith

Quotes

advertising, bbh, creative brief, creativity, innovation, inspiration, philosophy, sir john hegarty

Respect don’t revere. Putting anyone on a pedestal is dangerous. It implies they’re better than everyone else; but they’re not. We’re all stepping-stones for the next generation. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 26, 2014 by Joshua Smith

Quotes

advertising, bbh, branding, communication, disruption, emotional branding, evolution, generation x, generation y, industry analysis, innovation, inspiration, marketing, misconceptions, sir john hegarty

In the end, everything is connected and the more connections you make the more interesting your work will become. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 23, 2014 by Joshua Smith

Quotes

advertising, bbh, copywriting, creative briefs, creativity, design, graphic design, innovation, inspiration, marketing, packaging design, photography, product design, sir john hegarty, typography

There is no doubt you get better when you surround yourself with great things and great people. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 22, 2014 by Joshua Smith

Quotes

advertising, bbh, competitive advantage, design, innovation, inspiration, sir john hegarty

Without inspiration, our creativity dries up and we start repeating ourselves. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 21, 2014 by Joshua Smith

Quotes

advertising, bbh, creative brief, creativity, innovation, inspiration, marketing, misconceptions, sir john hegarty

To be a successful creative person you have to be fascinated by the world and all its wonders, absurdities, failings, and mishaps. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 20, 2014 by Joshua Smith

Quotes

creativity, curiosity, design, graphic design, illustration, innovation, inspiration, misconceptions, photography, sir john hegarty, typography, web design

Stay open to new ideas, new places, and new people will feed your creative soul. Lack of inspiration may be just another way of saying lack of experience. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 18, 2014 by Joshua Smith

Quotes

advertising, bbh, branding, business model, communication, competitive advantage, creative brief, creativity, design, emotional branding, graphic design, illustration, innovation, inspiration, marketing, packaging design, photography, product design, sir john hegarty, social networking, typography, web design

Of course, the danger is that your passion spills over into obsession and you become a bore. Nobody wants to be one of those. I work in advertising but I don’t live it. Hegarty on Creativity by Sir John… Read More

Posted on July 17, 2014 by Joshua Smith

Quotes

advertising, bbh, creativity, innovation, inspiration, marketing, misconceptions, obsession, passion, sir john hegarty

Storytelling is the most powerful form of communication ever invented. Through stories we learn, entertain, communicate, and socialize with each other. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 16, 2014 by Joshua Smith

Quotes

advertising, bbh, branding, communication, competitive advantage, consumers, customer relationship management, emotional branding, industry analysis, influence, innovation, inspiration, marketing, persuasion, sir john hegarty, social media, social networking, storytelling, youtube

If it’s a race to get into minds and stay there, then it’s the artists who make their points faster, smarter, and more thought-provoking that will be the ones who succeed. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 14, 2014 by Joshua Smith

Quotes

advertising, art, artist, bbh, business model, competitive advantage, creative brief, creativity, graphic design, illustration, influence, innovation, inspiration, persuasion, photography, sir john hegarty, typography, web design

From your smart TV to your iPhone to your iPad, we’re seeing more but reading less. All courtesy of digital technology. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 13, 2014 by Joshua Smith

Quotes

advertising, analytics, business model, consumers, customer relationship management, digital, digital technology, graphic design, html5, industry analysis, innovation, inspiration, ipad, iphone, misconceptions, sir john hegarty, technology, web design

When you are intent on putting a great wrong right, creativity will often exceed all expectations. Out of conflict comes purpose. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 12, 2014 by Joshua Smith

Quotes

advertising, bbh, business model, communication, conflict, creative brief, creativity, disruption, entrepreneur, innovation, inspiration, marketing, sir john hegarty, social good, social media, web design

For most of us, anger amounts to stress, and the worst type of stress at that. But for artists, anger can be a positive force. If focused and channeled into a piece of work, it is capable of… Read More

Posted on July 11, 2014 by Joshua Smith

Quotes

art, artists, bbh, branding, communication, creativity, design, discipline, emotional branding, emotions, entrepreneur, freelance, graphic design, innovation, inspiration, marketing, photography, product design, sir john hegarty, social media, social networking, stress, web design

When I’m asked, ‘When do you do your best thinking?’ My answer is always, ‘When I’m not thinking.’ That is why a brainstorming session is a complete and utter waste of time for the truly creative person. Creativity… Read More

Posted on July 10, 2014 by Joshua Smith

Quotes

advertising, bbh, branding, creative brief, creativity, emotional branding, graphic design, innovation, inspiration, marketing, misconceptions, persuasion, photography, sir john hegarty, typography, web design

How to Shape Human Behavior

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