Too many creative people think they don’t need to specialize, that they can have lots of ideas in lots of different subjects all of which are going to be great.
Tag: influence
Persuasion has a bad reputation because it’s associated with selling things to people, sometimes selling them things they don’t even want.
Getting noticed is a prerequisite of any good idea.
Storytelling is the most powerful form of communication ever invented.
Through stories we learn, entertain, communicate, and socialize with each other.
Juxtaposition is the art of placing together a number of contrasting objects or ideas, usually two.
Used effectively, it captures our imaginations immediately, making it one of the most valuable techniques any creater can employ to dramatize their message.
And it’s at its most potent when these two objects are as diametrically opposed to each other as possible.