Too many creative people think they don’t need to specialize, that they can have lots of ideas in lots of different subjects all of which are going to be great. Hegarty on Creativity by Sir John Hegaty of BBH

Persuasion has a bad reputation because it’s associated with selling things to people, sometimes selling them things they don’t even want. Hegarty on Creativity by Sir John Hegaty of BBH

Getting noticed is a prerequisite of any good idea. Hegarty on Creativity by Sir John Hegaty of BBH

Storytelling is the most powerful form of communication ever invented. Through stories we learn, entertain, communicate, and socialize with each other. Hegarty on Creativity by Sir John Hegaty of BBH

Juxtaposition is the art of placing together a number of contrasting objects or ideas, usually two. Used effectively, it captures our imaginations immediately, making it one of the most valuable techniques any creater can employ to dramatize their… Read More

If it’s a race to get into minds and stay there, then it’s the artists who make their points faster, smarter, and more thought-provoking that will be the ones who succeed. Hegarty on Creativity by Sir John Hegaty of BBH

Facebook’s pages platform reaches only six percent of a brand’s followers; and it’s headed down to one to two percent. If businesses want to make sure that people see their content, the best strategy is, and always has… Read More

Improving customer service is about dealing with expectations and dealing with absolutely crucial points in the process more than just actually trying to improve everything evenly. Rory Sutherland – The next revolution will be psychological not technological

When we have strong positive emotions about a brand we seek supporting evidence and ignore contradictory facts. 7 unconscious errors we make when buying brands by Douglas Van Praet

Burn your business cards. Whenever we introduce ourselves to another person, we usually lead with our title – whether it’s on our business card or what we claim ourselves to be. In fact we’re robbing ourselves of some… Read More

Recognizing that brands aren’t simply built upon exclusive loyalty but are highly dependent on vast numbers of light, polygamous buyers – and that growth comes from acquiring more of them, not increasingly the loyalty of current buyers –… Read More

There are plenty of people who are not very good web developers and not even necessarily good web designers, but they’re good at using the tools available to them, and if their design and message are good enough… Read More

We draw conclusions based upon how the information is presented—not the actual information itself. An ad for cream cheese that states 95% fat free is more likely to convince us than one that says it contains 5% fat…. Read More

One of the greatest threats we face is simply put – bullshit. We’re drowning in it. We’re drowning in rhetoric that is just true enough not to be a lie. Bob Hoffman on The Golden Age of Bullshit citing speechwriter John… Read More

One of the great problems of (advertising) is how oblivious we are to our own prejudices and our own illogical behaviors. We seem to be able to recognize it in everyone but ourselves. Bob Hoffman on The Golden Age of… Read More

Rather than simply stating the facts most advertisers typically embed their message into creative contextual devices that evoke feelings and bypass rational resistance. This is why advertisers use stories, poems, slogans, songs, jokes, pictures, symbols, characters, roles, and… Read More

Running a crowdfunding campaign isn’t just sitting back and watching money come in – it’s a full time job in itself. You have so much to handle because you have to simultaneously manage all aspects of the project… Read More

Advertising is most successful when it seeks to increase penetration, not loyalty. The Participation Paradox by Martin Weigel citing Charles Graham

We make assumptions about the world around us based on sometimes incomplete or false information. Start With Why by Simon Sinek

You can be conditioned through advertising to choose logically inferior options. We can even become conditioned to find great pleasure in things that harm us. 7 unconscious errors we make when buying brands by Douglas Van Praet