How to Shape Human Behavior

bbh, branding, business model, creative brief, creativity, entrepreneur, expertise, graphic design, illustration, influence, innovation, inspiration, misconceptions, packaging design, persuasion, product design, sir john hegarty

Persuasion has a bad reputation because it’s associated with selling things to people, sometimes selling them things they don’t even want. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 30, 2014 by Joshua Smith

advertising, bbh, branding, communication, consumers, influence, manipulation, marketing, persuasion, sales ambassador, sir john hegarty

Getting noticed is a prerequisite of any good idea. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 19, 2014 by Joshua Smith

advertising, competitive advantage, consumers, creative brief, influence, inspiration, marketing, misconceptions, persuasion, photography, press release, public relations, sir john hegarty, social media, social networking, web design

Storytelling is the most powerful form of communication ever invented. Through stories we learn, entertain, communicate, and socialize with each other. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 16, 2014 by Joshua Smith

advertising, bbh, branding, communication, competitive advantage, consumers, customer relationship management, emotional branding, industry analysis, influence, innovation, inspiration, marketing, persuasion, sir john hegarty, social media, social networking, storytelling, youtube

Juxtaposition is the art of placing together a number of contrasting objects or ideas, usually two. Used effectively, it captures our imaginations immediately, making it one of the most valuable techniques any creater can employ to dramatize their… Read More

Posted on July 15, 2014 by Joshua Smith

advertising, art, artists, communication, competitive advantage, creative, creative brief, influence, juxtaposition, marketing, packaging design, persuasion, photography, product design, sir john hegarty, viral marketing

If it’s a race to get into minds and stay there, then it’s the artists who make their points faster, smarter, and more thought-provoking that will be the ones who succeed. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 14, 2014 by Joshua Smith

advertising, art, artist, bbh, business model, competitive advantage, creative brief, creativity, graphic design, illustration, influence, innovation, inspiration, persuasion, photography, sir john hegarty, typography, web design

Facebook’s pages platform reaches only six percent of a brand’s followers; and it’s headed down to one to two percent. If businesses want to make sure that people see their content, the best strategy is, and always has… Read More

Posted on July 8, 2014 by Joshua Smith

advertising, advertising week, blogging, bob hoffman, communication, consumers, customer relationship management, direct marketing, facebook, influence, linkedin, marketing, misconceptions, persuasion, social influence, social media, social networking

Improving customer service is about dealing with expectations and dealing with absolutely crucial points in the process more than just actually trying to improve everything evenly. Rory Sutherland – The next revolution will be psychological not technological

Posted on July 6, 2014 by Joshua Smith

behavioral economics, competitive advantage, consumers, customer relationship management, customer service, influence, ogilvy, persuasion, rory sutherland, sales ambassador

When we have strong positive emotions about a brand we seek supporting evidence and ignore contradictory facts. 7 unconscious errors we make when buying brands by Douglas Van Praet

Posted on July 4, 2014 by Joshua Smith

behavioral economics, branding, cognitive bias, competitive advantage, consumers, customer relationship management, douglas van praet, emotional branding, heurstics, influence, manipulation, persuasion, sales ambassador, unconscious

Burn your business cards. Whenever we introduce ourselves to another person, we usually lead with our title – whether it’s on our business card or what we claim ourselves to be. In fact we’re robbing ourselves of some… Read More

Posted on June 27, 2014 by Joshua Smith

business cards, creative mornings, creativemornings, influence, mig reyes, misconceptions, persuasion, sales ambassador, social networking

Recognizing that brands aren’t simply built upon exclusive loyalty but are highly dependent on vast numbers of light, polygamous buyers – and that growth comes from acquiring more of them, not increasingly the loyalty of current buyers –… Read More

Posted on June 25, 2014 by Joshua Smith

blogging, competitive advantage, consumers, customer relationship management, influence, martin weigel, misconceptions, persuasion, sales ambassador, social media, social networking

There are plenty of people who are not very good web developers and not even necessarily good web designers, but they’re good at using the tools available to them, and if their design and message are good enough… Read More

Posted on June 23, 2014 by Joshua Smith

business model, communication, competitive advantage, influence, persuasion, social networking, user experience, viral, web design, web development

We draw conclusions based upon how the information is presented—not the actual information itself. An ad for cream cheese that states 95% fat free is more likely to convince us than one that says it contains 5% fat…. Read More

Posted on June 22, 2014 by Joshua Smith

advertising, behavioral economics, cognitive bias, communication, copywriting, cream cheese, douglas van praet, foodie, heuristics, influence, manipulation, marketing, persuasion, propaganda, sales ambassador, social networking

One of the greatest threats we face is simply put – bullshit. We’re drowning in it. We’re drowning in rhetoric that is just true enough not to be a lie. Bob Hoffman on The Golden Age of Bullshit citing speechwriter John… Read More

Posted on June 20, 2014 by Joshua Smith

advertising, bob hoffman, communication, copywriting, influence, john lovett, marketing, misconceptions, persuasion, propaganda, public relations, speech writing

One of the great problems of (advertising) is how oblivious we are to our own prejudices and our own illogical behaviors. We seem to be able to recognize it in everyone but ourselves. Bob Hoffman on The Golden Age of… Read More

Posted on June 16, 2014 by Joshua Smith

advertising, behavioral economics, bob hoffman, business model, cognitive bias, heuristics, influence, misconceptions, persuasion, prejudice

Rather than simply stating the facts most advertisers typically embed their message into creative contextual devices that evoke feelings and bypass rational resistance. This is why advertisers use stories, poems, slogans, songs, jokes, pictures, symbols, characters, roles, and… Read More

Posted on June 13, 2014 by Joshua Smith

advertising, behavioral economics, cognitive bias, communication, competitive advantage, consumers, customer relationship, douglas van praet, graphic design, heuristics, illustration, influence, manipulation, marketing, metaphor, music, packaging design, persuasion, photography, poetry, product design, propaganda, storytelling, web design

Running a crowdfunding campaign isn’t just sitting back and watching money come in – it’s a full time job in itself. You have so much to handle because you have to simultaneously manage all aspects of the project… Read More

Posted on June 11, 2014 by Joshua Smith

advertising, business model, communication, consumers, crowdfunding, customer relationship management, design, indiegogo, influence, innovation, inspiration, kickstarter, misconceptions, package design, persuasion, product design, social networking, web design

Advertising is most successful when it seeks to increase penetration, not loyalty. The Participation Paradox by Martin Weigel citing Charles Graham

Posted on June 9, 2014 by Joshua Smith

advertising, brand loyalty, charles graham, competitive advantage, creative briefs, customer loyalty, industry analysis, influence, marketing, martin weigel, misconceptions, persuasion, sales ambassador, social media, social networking

We make assumptions about the world around us based on sometimes incomplete or false information. Start With Why by Simon Sinek

Posted on June 2, 2014 by Joshua Smith

behavioral economics, cognitive bias, consumers, customer relationship management, heuristics, influence, misconceptions, persuasion, propaganda, simon sinek

You can be conditioned through advertising to choose logically inferior options. We can even become conditioned to find great pleasure in things that harm us. 7 unconscious errors we make when buying brands by Douglas Van Praet

Posted on May 31, 2014 by Joshua Smith