You can’t be good at everything. The skill is to work with someone who is good at what you are not.

Hegarty on Creativity by Sir John Hegaty of BBH

The best choice of type or color palette or photography or illustration can’t save a bad idea. Concept is to advertising what the little black dress is to fashion: it will always be in demand.

Critiquing any creative idea will often produce a variety of conflicting opinions. Ads are no different: it’s a very subjective, rather than objective, art form. In fact, you can criticize anything creative if you really want to. Nothing is universally perfect.

It has been said that being a good art director is simply about looking at things differently from everyone else. A poster should be something nobody has seen before- that’ll get it attention.

Give your solutions the overnight test. When you return to the problem, your judgment will be clearer, and your editing skills will be sharper. This is your subconscious at work. Or as art director Steve Montgomery often says, ‘I’m thinking about it even when I’m not thinking about it.