How to Shape Human Behavior

advertising, bbh, collaboration, communication, competitive advantage, design, expertise, graphic design, illustration, innovation, inspiration, marketing, misconceptions, music, music video, packaging design, product design, sir john hegarty, video, web design, youtube

Too many creative people think they don’t need to specialize, that they can have lots of ideas in lots of different subjects all of which are going to be great. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 31, 2014 by Joshua Smith

bbh, branding, business model, creative brief, creativity, entrepreneur, expertise, graphic design, illustration, influence, innovation, inspiration, misconceptions, packaging design, persuasion, product design, sir john hegarty

It can be easy to settle on something that feels right. Something that seems to make sense of all the confusion. You’ll feel relief when you get to this point. You’ll think you’ve cracked it. You’ll feel good…. Read More

Posted on July 29, 2014 by Joshua Smith

bbh, competitive advantage, creative brief, creativity, fashion, graphic design, illustration, industry analysis, innovation, inspiration, music, packaging design, photoshop, product design, sir john hegarty, video

To create great work you should be making up your own beliefs as you go along, changing them one day to the next, always pushing against the boundaries of current thinking, trying to escape the confines of conventional… Read More

Posted on July 27, 2014 by Joshua Smith

advertising, bbh, behavioral economics, cognitive bias, communication, creative brief, design, fashion, graphic design, heuristics, illustration, packaging design, philosophy, product design, sir john hegarty, typography, web design

To be a successful creative person you have to be fascinated by the world and all its wonders, absurdities, failings, and mishaps. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 20, 2014 by Joshua Smith

creativity, curiosity, design, graphic design, illustration, innovation, inspiration, misconceptions, photography, sir john hegarty, typography, web design

Stay open to new ideas, new places, and new people will feed your creative soul. Lack of inspiration may be just another way of saying lack of experience. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 18, 2014 by Joshua Smith

advertising, bbh, branding, business model, communication, competitive advantage, creative brief, creativity, design, emotional branding, graphic design, illustration, innovation, inspiration, marketing, packaging design, photography, product design, sir john hegarty, social networking, typography, web design

If it’s a race to get into minds and stay there, then it’s the artists who make their points faster, smarter, and more thought-provoking that will be the ones who succeed. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 14, 2014 by Joshua Smith

advertising, art, artist, bbh, business model, competitive advantage, creative brief, creativity, graphic design, illustration, influence, innovation, inspiration, persuasion, photography, sir john hegarty, typography, web design

Rather than simply stating the facts most advertisers typically embed their message into creative contextual devices that evoke feelings and bypass rational resistance. This is why advertisers use stories, poems, slogans, songs, jokes, pictures, symbols, characters, roles, and… Read More

Posted on June 13, 2014 by Joshua Smith

advertising, behavioral economics, cognitive bias, communication, competitive advantage, consumers, customer relationship, douglas van praet, graphic design, heuristics, illustration, influence, manipulation, marketing, metaphor, music, packaging design, persuasion, photography, poetry, product design, propaganda, storytelling, web design

Break things. All our life we’re told to make things. Breaking things is a process from which you can learn so much more if you decide to learn from somebody else whose done something great and break it… Read More

Posted on June 8, 2014 by Joshua Smith

advertising, art, business model, creative mornings, creativemornings, design, graphic design, illustration, innovation, inspiration, mig reyes, packaging design, product design, reverse engineering

Loss Aversion: we hate losing what we’ve got. When we copy, we justify it. When others copy, we villify it. Most of us have no problem with copying – as long as we’re the ones doing it. Everything… Read More

Posted on June 6, 2014 by Joshua Smith

advertising, behavioral economics, business model, cognitive bias, copyright, creativity, design, everything is a remix, heuristics, illustration, kirby ferguson, law, legal, loss aversion, misconceptioins, music, music videos, packaging design, product design, software, technology, troll, videos, vimeo, web design

Creativity isn’t an objective pursuit. Its value can’t be measured the way other skills can be. Eventually, of course, its value will be confirmed, but often long after it was created. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on June 5, 2014 by Joshua Smith

advertising, analytics, bbh, business model, competitive advantage, copywriting, creative brief, creativity, design, graphic design, illustration, industry analysis, innovation, inspiration, marketing, misconceptions, packaging design, product design, sir john hegarty

There’s no doubt creativity flourishes in adversity. And while I’m not suggesting starving yourself is the best spur to great thinking, I do believe one discomfort is worthwhile. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on June 1, 2014 by Joshua Smith

bbh, copywriting, creative brief, creativity, design, entrepreneur, expertise, graphic design, illustration, innovation, inspiration, motivation, pain, risk, sir john hegarty, suffering, web design

A designer’s best asset is not the ability to be brand specialists, but their instinct to see the interconnectedness of the world in a humanistic way. Brand Jam by Marc Gobé

Posted on May 30, 2014 by Joshua Smith

advertising, branding, design, graphic design, illustration, marc gobe, packaging design, product design, typography, web design

Photography is not about how many lights you have. It is about spotting beauty. Fashion photographer Mario Testino (via thetalks)

Posted on May 29, 2014 by Joshua Smith

advertising, graphic design, illustration, photography

Typography is important because it carries the message of a brand. Very often you can tell what a brand is going to say to you just by looking at the typography before you even read the words. Stewart… Read More

Posted on May 27, 2014 by Joshua Smith

branding, communication, design, emotional branding, graphic design, illustration, intel, red peak, stewart devlin, typography, web design

The most valuable thing a brand can give anybody today is clarity and simplicity. James Fox, Chief Creative Officer at Red Peak

Posted on May 21, 2014 by Joshua Smith

branding, communication, competitive advantage, consumers, emotional branding, graphic design, illustration, packaging design, product design, red peak, typography, web design

The blank page is one of the greatest challenges faced by the creative person. When you’re creating something from nothing, the fear of failure is always there. This will compromise your idea. You have to be supremely confident… Read More

Posted on May 19, 2014 by Joshua Smith

blank sheet, creative brief, creativity, graphic design, illustration, innovation, inspiration, music, photography, poetry, sir john hegarty, typography, writing

Design is the glue between people and corporations. But brands can sometimes give splintered messages and forgettable offerings that don’t excite people. Between advertising, packaging, product design, public relations, Web communication, and the look and feel of their… Read More

Posted on May 17, 2014 by Joshua Smith

branding, communication, consumers, customer relationship management, design, emotional branding, graphic design, illustration, influence, marc gobe, packaging design, persuasion, product design, public relations, typography, web design

It’s important to understand the history of typography. Not every graphic designer knows this, but it’s very important because typography evolves alongside technology, and the shape of typography is created by technology. We now have millions of different… Read More

Posted on May 11, 2014 by Joshua Smith

advertising, communication, competitive advantage, creative directors, graphic design, illustration, marketing, misconceptions, pixelis, public relations, technology, typography, web design

If you’re in an industry where customer expectation is low, then it doesn’t take much effort to stand out from your competition. 44. Rory Sutherland, Vice-Chairman of Ogilvy

Posted on May 9, 2014 by Joshua Smith