If you want to produce special work, it’s worth collaborating with special people. Hegarty on Creativity by Sir John Hegaty of BBH
It can be easy to settle on something that feels right. Something that seems to make sense of all the confusion. You’ll feel relief when you get to this point. You’ll think you’ve cracked it. You’ll feel good…. Read More
To create great work you should be making up your own beliefs as you go along, changing them one day to the next, always pushing against the boundaries of current thinking, trying to escape the confines of conventional… Read More
Break things. All our life we’re told to make things. Breaking things is a process from which you can learn so much more if you decide to learn from somebody else whose done something great and break it… Read More
Loss Aversion: we hate losing what we’ve got. When we copy, we justify it. When others copy, we villify it. Most of us have no problem with copying – as long as we’re the ones doing it. Everything… Read More
Typography is important because it carries the message of a brand. Very often you can tell what a brand is going to say to you just by looking at the typography before you even read the words. Stewart… Read More
The blank page is one of the greatest challenges faced by the creative person. When you’re creating something from nothing, the fear of failure is always there. This will compromise your idea. You have to be supremely confident… Read More
Design is the glue between people and corporations. But brands can sometimes give splintered messages and forgettable offerings that don’t excite people. Between advertising, packaging, product design, public relations, Web communication, and the look and feel of their… Read More
It’s important to understand the history of typography. Not every graphic designer knows this, but it’s very important because typography evolves alongside technology, and the shape of typography is created by technology. We now have millions of different… Read More
You must be logged in to post a comment.