127. Critical Thinking: Linguistic Tricks Con-Artists Use To Manipulate You
08 important lessons from this lecture:
08 important lessons from this lecture:
04 important lessons from this lecture:
03 important takeaways from this lecture:
09 important takeaways from this lecture:
09 important takeaways from this lecture:
To create great work you should be making up your own beliefs as you go along, changing them one day to the next, always pushing against the boundaries of current thinking, trying to escape the confines of conventional… Read More
One of the great problems of (advertising) is how oblivious we are to our own prejudices and our own illogical behaviors. We seem to be able to recognize it in everyone but ourselves. Bob Hoffman on The Golden Age of… Read More
Loss Aversion: we hate losing what we’ve got. When we copy, we justify it. When others copy, we villify it. Most of us have no problem with copying – as long as we’re the ones doing it. Everything… Read More
Playing the price game can come at tremendous cost and can create a significant dilemma for the company. The short-term gain is fantastic, but the more you do it, the harder it becomes to kick the habit. Once… Read More
Asking a consumer about something overrides the natural state that thing occupies in his or her experience. It’s very hard to preempt what people will find interesting or attention worthy – which makes it very risky to presume… Read More
You must be logged in to post a comment.