When people see others doing something, at the very least they tend to form a view about it, and in many cases will go ahead and copy it.
Consumer.ology by Philip Graves
Tag: herd effect
An intriguing aspect of our willingness to follow the flock is that we don’t actually need to see the flock ourselves: it’s enough for someone to tell us what the flock is doing.
Consumer.ology by Philip Graves