Tag: herd effect

When people see others doing something, at the very least they tend to form a view about it, and in many cases will go ahead and copy it.

Consumer.ology by Philip Graves

An intriguing aspect of our willingness to follow the flock is that we don’t actually need to see the flock ourselves: it’s enough for someone to tell us what the flock is doing.

Consumer.ology by Philip Graves