You can’t be good at everything. The skill is to work with someone who is good at what you are not.

Hegarty on Creativity by Sir John Hegaty of BBH

Advertising works by a process of Unconscious Behaviorism.

We are being conditioned by the media on a deep unconscious level and it is this implicit associative emotional conditioning that drives our brand preferences.

We make decisions by emotional association more so than rational analysis.

Don’t judge each day by the harvest you reap but by the seeds that you plant.

Robert Louis Stevenson