We’re all creative but only some of us will be lucky enough to earn our living by it. Hegarty on Creativity by Sir John Hegaty of BBH

The advertising agency business has gotten terribly conglomeratized and consolidated, and I don’t think that’s doing the agency, the employees of the agencies, and the clients of the agencies’ business any favors. Bob Hoffman on The Golden Age of Bullshit

In the world of super-modernity, a bus ticket can’t be just a bus ticket. It has to exhibit the branding of the bus company; it might carry an advertisement; and it will use sophisticated computerized tyopgraphy. It’s only… Read More

(Design) mends the broken relationship between brands and people. Designers try to mix and match human sciences and intuitive innovation in order to understand market realities and bring a level of inventiveness back to the marketplace. Brand Jam by… Read More

Build expertise rapidly. You should be twice as smart today as you were a year or two ago, and I don’t care how long you’ve been in the business. And if you’re not, it’s not because you’re stupid,… Read More

Interrogating clients is an essential part of being a designer. If we don’t learn to ask questions, we run the risk of never getting to the heart of what good design can be. No question is ever too… Read More

There are dominant emotional and behavioral currents that run through society, and designers often have a knack of being able to read these cultural waves. Each generation has its own, and like a baton in a relay race,… Read More

Designers as a whole, unlike advertising designers, are not concerned with ‘selling’ a product, service, or destination. Designers are primarily interested in creating a solution that will benefit the end user. Advertising Concept Book (Second Edition) by Pete Barry

Clients have a habit of failing to explain the stuff that to them is grindingly obvious. They are quick to accuse designers of failing to understand their business, yet they often make the mistake of not explaining what… Read More

Consumers seem increasingly resistant to modern selling strategies. Cold-calling, most forms of direct mail, and the ubiquitous spam are imprecise, intrusive, wasteful, but, most of all, resented. Graphic Design: A User’s Manual by Adrian Shaughnessy of United Editions

A badly designed portfolio sends out a message: bad designer. Graphic Design: A User’s Manual by Adrian Shaughnessy of United Editions

There’s a rough magic in the word ‘no’. Clients often react badly at first, but they usually end up respecting the designer who says ‘no’ to unpaid pitching more than the one who says ‘yes’. Graphic Design: A… Read More

How designers design mundane stuff is one of the best measures of their ability. Graphic Design: A User’s Manual by Adrian Shaughnessy of United Editions

There’s no need to go into complex market research analysis or sociodemographic categories in any detail. This is all about drawing on your knowledge of people in your life, or even people in movies, on TV, or online…. Read More

The biggest waste that product development faces today is not building things inefficiently, but building things that nobody wants. The Lean Startup presentation by Eric Ries