68. Rares Vidican on Ad Blocking Software, Creating A Digital Media Strategy & The Intricacy Of Digital Ads

Rares Vidican, Data Manager for Group MTeam Leader and Tracking and Data Manager for Group M, Rares Vidican has +5 years experience creating, tracking and managing the analytics for media plans and digital campaigns. Continue reading “68. Rares Vidican on Ad Blocking Software, Creating A Digital Media Strategy & The Intricacy Of Digital Ads”

Depth of character is absolutely counterintuitive for brands, which usually champion one or two attributes and miss out on chances to humanize themselves and captivate consumers.

An alarming amount of online interaction is apparently fraudulent.

Only 38% of traffic on the web now is human.

62% is bots, scrapers, hackers, spammers, and other impersonators.

And the amount of fraud being perpetrated on advertisers by online scammers is 54% of display ads paid for by advertisers between May 2012 and February 2013 never appeared in front of a live human being.

The Golden Age of Bullshit by Bob Hoffman citing publications by CNET & The Wall Street Journal

Machines are for answers; humans are for questions. The world that Google is constructing—a world of cheap and free answers—having answers is not going to be very significant or important.

Having a really great question will be where all the value is.

If 90% of your traffic is coming from Facebook, then what would you do if Facebook’s next policy change tampers with your traffic flow?

If Google search (paid and organic) makes up 90% of your traffic, then what are you going to do if a financially backed competitor purchases your keywords and steals your traffic?

Don’t put all of your eggs in one basket, keep a diverse portfolio of incoming traffic sources. It’s much safer for the success of your website.

You’ll be surprised how much you already know about your target audience. If you haven’t been given this sort of information, you can compile it yourself without having to leave your desk or search Google, simply by using your common sense and experience to determine the characteristics of the people in your audience.

Your customers – or your competitor’s customers – are already out there telling you what they want. You just have to actually go look. It could be on Amazon, Facebook, Twitter, searching for (your competitor) + ‘sucks.’

People identify themselves as Mac users and Windows users… zoom out a bit and you’ll find another Venn diagram where Google almost entirely encompasses all of these users.