179. How to Run A Business: Superbrand Secrets From The Technology Industry
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Team Leader and Tracking and Data Manager for Group M, Rares Vidican has +5 years experience creating, tracking and managing the analytics for media plans and digital campaigns.
Depth of character is absolutely counterintuitive for brands, which usually champion one or two attributes and miss out on chances to humanize themselves and captivate consumers. Sandy Thompson, Global Planning Director, Young & Rubicam The Year of Fearlessness: Brand… Read More
An alarming amount of online interaction is apparently fraudulent. Only 38% of traffic on the web now is human. 62% is bots, scrapers, hackers, spammers, and other impersonators. And the amount of fraud being perpetrated on advertisers by… Read More
Machines are for answers; humans are for questions. The world that Google is constructing—a world of cheap and free answers—having answers is not going to be very significant or important. Having a really great question will be where… Read More
You’ll be surprised how much you already know about your target audience. If you haven’t been given this sort of information, you can compile it yourself without having to leave your desk or search Google, simply by using… Read More
Your customers – or your competitor’s customers – are already out there telling you what they want. You just have to actually go look. It could be on Amazon, Facebook, Twitter, searching for (your competitor) + ‘sucks.’ Tim… Read More
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