When you’re trying something new, you’re in a very vulnerable place.
You’re not even sure if it’s the right thing to do.
I know people in tech who love who say ‘Just keep it short! Just keep it concise! Just give with what they need!’
Totally wrong. If you see a page that’s educational, informative; that’s got people like you, you will read a page forever.
Long copy for advanced material always pulls better than short copy.