generation x | How to Shape Human Behavior

235. Special Request: Social media & its consequence on human psychology

31+ takeaways from this 93 minute interview:

Posted on February 20, 2020 by Joshua Smith

cognitive dissonance, dating, facebook, generation x, generation y, loko, love, millenials, norm mcdonald, richard grannon, sam vaknin, sex, social media, track 7 improve sex life, videos

Respect don’t revere. Putting anyone on a pedestal is dangerous. It implies they’re better than everyone else; but they’re not. We’re all stepping-stones for the next generation. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 26, 2014 by Joshua Smith

Quotes

advertising, bbh, branding, communication, disruption, emotional branding, evolution, generation x, generation y, industry analysis, innovation, inspiration, marketing, misconceptions, sir john hegarty

Today’s youth view content such as music as a form of free public service. So business models that charge for access to content isn’t as lucrative or acceptable today as it was in the past. Brands must take… Read More

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Posted on April 28, 2014 by Joshua Smith

interview

advertising, analytics, branding, business model, competitive advantage, emotional branding, generation x, generation y, industry analysis, innovation, inspiration, misconceptions, strategic planning

Consider the cultural barriers preventing the consumer from hearing your message. Because we know Millenials are looking to be curators of information, brands can reach them by helping them shine socially. 42. Ivan Pejcic, Strategic Planner for Ogilvy

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Posted on April 28, 2014 by Joshua Smith

interview

advertising, analytics, branding, business model, communication, consumers, creative brief, customer relationship management, emotional branding, generation x, generation y, millenials, public relations, social networking, strategic planning

Research shows that today’s consumer is being more and more sensitive, skeptical, and complex. They need more of a ‘soft sell.’ This approach, due to its relative subtlety, is a lot tougher to pull off than a hard… Read More

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Posted on February 14, 2014 by Joshua Smith

interview

advertising, branding, communication, competitive advantage, consumers, generation x, generation y, industry analysis, marketing, pete barry, public relations, sales ambassador, web design

Many brands are in for a surprise, especially as young Internet users see themselves as web experts capable of influencing others. Large numbers of them discuss the advantages and disadvantages of products in forums. Many post brand logos… Read More

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Posted on September 21, 2013 by Joshua Smith

interview

branding, consumers, customer relationship management, facebook, generation x, generation y, jean marie dru, rebrand, social networking, tbwa

You and your whole lousy generation believes that the way it was for you is the way it’s got to be. And it’s not until your whole generation has lain down and died will the dead weight of… Read More

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Posted on September 2, 2013 by Joshua Smith

interview

branding, business model, consumers, generation x, generation y, misconceptions, rebrand

How to Shape Human Behavior

Improve your soft skills, build negotiation strength & control your career.

235. Special Request: Social media & its consequence on human psychology