E-reputation dictates that if a person discovers and shares something interesting, then that person feels like a god on the internet. Further, if that person’s social network likes what that person shared, it’s social proof and means that… Read More
Posted on April 13, 2014 by Joshua Smith
A study looking specifically at consumer attitudes found that consumers who had been asked to evaluate products individually, and were then told that their peers had evaluated the same products negatively, were heavily influenced by what they heard…. Read More
Posted on April 6, 2014 by Joshua Smith
If 90% of your traffic is coming from Facebook, then what would you do if Facebook’s next policy change tampers with your traffic flow? If Google search (paid and organic) makes up 90% of your traffic, then what… Read More
Posted on March 25, 2014 by Joshua Smith
An intriguing aspect of our willingness to follow the flock is that we don’t actually need to see the flock ourselves: it’s enough for someone to tell us what the flock is doing. Consumer.ology by Philip Graves
Posted on March 23, 2014 by Joshua Smith
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