film | How to Shape Human Behavior

Find out why things go where they go. Find out why particular scenes in a particular film sequence are edited together or in the fashion they are or in the time that they are and the way that… Read More

Leave a Comment

Posted on May 12, 2014 by Joshua Smith

interview

advertising, communication, consumers, craft, creative mornings, creativemornings, customer relationship management, design, fashion, film, graphic design, jim coudal, logo design, marketing, mig reyes, packaging design, photoshop, product design, reverse engineering, video, web design

The final twist. The approach of ‘sending a person in one way then pulling the rug from under them’ is a perfect, popular technique in TV commercials. In fact, it’ a tried and tested method. Advertising Concept Book… Read More

Leave a Comment

Posted on April 16, 2014 by Joshua Smith

interview

advertising, commercial, consumer insight, customer loyalty, film, influence, persuasion, pete barry, short film, television, youtube

A lot of directors make mistakes in (filming videos) when you shoot too long and don’t get your ass to the edit. Lil Jon – All-Star Celebrity Apprentice 2013 Episode 9

Leave a Comment

Posted on April 5, 2014 by Joshua Smith

interview

advertising, celebrity apprentice, donald trump, film, lil jon, misconceptions, short film, youtube

The ‘one frame’ goal is another form of reductionism. By definition, the simplest ad needs only one cut, or camera set-up (not including the end frame). This is not a rule you need to place on every script… Read More

Leave a Comment

Posted on March 25, 2014 by Joshua Smith

interview

advertising, briefs, creative brief, film, film photography, minimalism, persuasion, pete barry, reductionism, short film, video, youtube

When you create any idea for (video), ask yourself honestly: will this stand up to repeat viewing? Avoid anything that might quickly annoy and irritate (either the entire concept, or part of the idea such as dialogue or… Read More

Leave a Comment

Posted on March 23, 2014 by Joshua Smith

interview

advertising, branding, briefs, consumer insight, creative brief, customer loyalty, customer relationship management, film, influence, inspiration, misconceptions, persuasion, pete barry, video, youtube

Leave it to a director to (not) understand your idea. Be open minded to suggestions, but remember: your job is to make the ad communicate; to make sure the main idea isn’t getting ‘lost.’ Advertising Concept Book (Second… Read More

Leave a Comment

Posted on March 15, 2014 by Joshua Smith

interview

advertising, branding, briefs, creative brief, creativity, film, misconceptions, pete barry

You can always argue about it in post-production – but you can’t argue about footage that isn’t there! Advertising Concept Book (Second Edition) by Pete Barry

Leave a Comment

Posted on March 9, 2014 by Joshua Smith

interview

advertising, branding, briefs, creative brief, film, misconceptions, music video, pete barry, post production, production

Seven key ingredients that determine whether a message will be passed on by people: 1.) An immediately outstanding story 2.) Stickiness (in people’s minds) 3.) Relevance 4.) Portability (how free the idea is of barriers) 5.) Shareability (how… Read More

Leave a Comment

Posted on March 2, 2014 by Joshua Smith

interview

advertising, branding, consumer insight, ed robinson, film, pete barry, sales ambassador, social media, social networking, the viral factory, viral marketing, youtube

How to Shape Human Behavior

Improve your soft skills, build negotiation strength & control your career.