235. Special Request: Social media & its consequence on human psychology

31+ takeaways from this 93 minute interview:

179. How to Run A Business: Superbrand Secrets From The Technology Industry

13 takeaways from this video:

93. How To Start A Startup: Optimizing For Growing Your Business

20 important takeaways from this lecture:

74. Generation Like: How your quest for identity & connection is subtly manipulated

24 important takeaways from this documentary:

63. Samantha Bilodeau on Data Mining Techniques & How To Predict Consumer Behavior

Data Miner for Ogilvy Paris, Samantha Bilodeau has +10 years experience analyzing data and helping brands discover their consumers on a deeper level.

Facebook’s pages platform reaches only six percent of a brand’s followers; and it’s headed down to one to two percent. If businesses want to make sure that people see their content, the best strategy is, and always has… Read More

The theory that people want to engage with brands online and share their enthusiasms with their friends and that their friends will share their enthusiasms with other friends through social media channels has turned out to be an… Read More

Here’s what you need to know about social media: The hundreds of millions of people using social media are interested in interacting with each other. Not brands, not ads, not you, not me. The Golden Age of Bullshit by… Read More

Technology allows for participation and interaction. It thus follows that creative ideas that wish to leverage technology must find ways of offering participation and interaction. Cue the rise of the participative idea. The Participation Paradox by Martin Weigel

Email remains a more effective way to acquire customers than social media. Nearly 40 times that of Facebook and Twitter combined. The Golden Age of Bullshit by Bob Hoffman

When someone chooses to share your content, this demonstrates two things. 1) The reader has found enough value in your content to recommend it to the people he or she knows. 2) Now more people are likely to… Read More

There are people (in advertising) that believe that consumers are ‘in love’ with brands. They believe consumers want to have ‘relationships’ with brands. They want to have ‘personal experiences’ and be ‘personally engaged’ with brands. There are people… Read More

Likes and favorites are certainly great forms of engagement. They show that your audience is interested and appreciates whatever it is that you’re sharing. However, liking a post is very different than clicking a link. Certainly, the more… Read More

A study looking specifically at consumer attitudes found that consumers who had been asked to evaluate products individually, and were then told that their peers had evaluated the same products negatively, were heavily influenced by what they heard…. Read More

If 90% of your traffic is coming from Facebook, then what would you do if Facebook’s next policy change tampers with your traffic flow? If Google search (paid and organic) makes up 90% of your traffic, then what… Read More

An intriguing aspect of our willingness to follow the flock is that we don’t actually need to see the flock ourselves: it’s enough for someone to tell us what the flock is doing. Consumer.ology by Philip Graves

Your customers – or your competitor’s customers – are already out there telling you what they want. You just have to actually go look. It could be on Amazon, Facebook, Twitter, searching for (your competitor) + ‘sucks.’ Tim… Read More

Many brands are in for a surprise, especially as young Internet users see themselves as web experts capable of influencing others. Large numbers of them discuss the advantages and disadvantages of products in forums. Many post brand logos… Read More

Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook. They share information with their friends, they learn about what… Read More