I like to go to a lot of events and conferences. I read a lot from different essays, bloggers, and books.
And one thing that you expect when you see these people up on stage; when you read these articles from bloggers you expect a little bit of… expertise.
One of the paradoxes of the Internet is that, although it rewards celebrity stories and videos of kittens playing with yarn, it also rewards sites that go narrow and deep.
The reason is technological. While there aren’t as many people interested in the details of N.S.A. surveillance or prison conditions as there are people interested in sports or pop singers, the Internet allows them all to gather in one place.
And, when they do, the readership can be a substantial and influential one.
Build expertise rapidly. Continuously learning is mandatory.
The generalists life is an easy life because when you’re a generalist designer you’re willing to do all kinds of different work for all kinds of different clients and you’re essentially taking clients based on your own personal interest- your need to solve a problem that you haven’t previously solved.
Designers have broad interests. Your strength is solving the problem that other people haven’t solved. Therefore designers are drawn to new problems.
The idea of solving the same problems over and over again and benefiting from repeated observation and repeated application and building expertise terrifies you.