154. Emmanuel Caurel Of Bizarre Love Triangle On Creating An Emotional Branding Strategy

Emmanuel Caurel of Bizarre Love Triangle at Chez Maxims ParisEvent planner, DJ and co-collaborator of Bizarre Love Triangle, Emmanuel Caurel has +9 years experience dominating the Parisian night life and uniting trend-setters. Continue reading “154. Emmanuel Caurel Of Bizarre Love Triangle On Creating An Emotional Branding Strategy”

The gimmicks creative angle: Promotional giveaways and eye-catching tricks such as clever folds in direct mail or an unusually located advertisement in a magazine can work if they are linked closely to the consumer. Running ads along consecutive pages can enable you to develop a sequence of messages that build to a punchline, and including a promotional item with a direct mailer can create lots of opportunities for hard-hitting or witty headlines.

You don’t talk about the joy of owning a pet, the companionship and fun, or how cute and playful the kitten is. You say nothing, put it in the customer’s hands, and stand back. It sells itself.

Q: Do you need insurance when you do street events?

A: It depends on the size of the event and the country. Most of the time you have to apply for a permit to host an event at the local mayor’s office. There are some events where the police even help out. You should check with your local authorities for specifics before you attempt a street event.

Kristel Pecnik, Content Director for Vivaki

37. Kristel Pecnik, Content Director

Brand Content Director for Vivaki Performance, Kristel Pecnik has +7 years experience creating and organizing events, negotiating partnerships, and making ‘call to offers’ to different broadcasters to help clients create buzz around their brand. Continue reading “37. Kristel Pecnik, Content Director”

37. Kristel Pecnik on Guerilla Marketing Techniques, Negotiating Partnerships & How To Make Viral Videos

Brand Content Director for Vivaki Performance, Kristel Pecnik has +7 years experience creating and organizing events, negotiating partnerships, and making ‘call to offers’ to different broadcasters to help clients create buzz around their brand. Continue reading “37. Kristel Pecnik on Guerilla Marketing Techniques, Negotiating Partnerships & How To Make Viral Videos”