154. Emmanuel Caurel Of Bizarre Love Triangle On Creating An Emotional Branding Strategy

Event planner, DJ and co-collaborator of Bizarre Love Triangle, Emmanuel Caurel has +9 years experience dominating the Parisian night life and uniting trend-setters.

The gimmicks creative angle: Promotional giveaways and eye-catching tricks such as clever folds in direct mail or an unusually located advertisement in a magazine can work if they are linked closely to the consumer. Running ads along consecutive… Read More

‘Begin strongly. Have a theme. Use simple language. Leave a picture in the listener’s mind. End dramatically.’ Copywriting for Design, Advertising, and Marketing by Mark Shaw quoting Winston Churchill

You don’t talk about the joy of owning a pet, the companionship and fun, or how cute and playful the kitten is. You say nothing, put it in the customer’s hands, and stand back. It sells itself. Copywriting… Read More

Q: Do you need insurance when you do street events? A: It depends on the size of the event and the country. Most of the time you have to apply for a permit to host an event at… Read More

37. Kristel Pecnik on Guerilla Marketing Techniques, Negotiating Partnerships & How To Make Viral Videos

Brand Content Director for Vivaki Performance, Kristel Pecnik has +7 years experience creating and organizing events, negotiating partnerships, and making ‘call to offers’ to different broadcasters to help clients create buzz around their brand.

37. Kristel Pecnik, Content Director

Brand Content Director for Vivaki Performance, Kristel Pecnik has +7 years experience creating and organizing events, negotiating partnerships, and making ‘call to offers’ to different broadcasters to help clients create buzz around their brand.