From the naming of the company to the tone of the advertising and the flair of a retail space or Web site, a brand’s emotional personality must reflect a tight set of emotional values deployed in a consistent… Read More
Lessons
From the naming of the company to the tone of the advertising and the flair of a retail space or Web site, a brand’s emotional personality must reflect a tight set of emotional values deployed in a consistent… Read More
Creating the appropriate mood around a product – be it by staging an exciting event, wrapping a ‘hot’ celebrity around it, giving it to people when they’re having fun doing something else, or making them feel they’ve got… Read More
All human behavior is heavily influenced by the environment. Humans interact with and respond to their environment far more than we are aware of at a conscious level. If you want to change your own or someone else’s… Read More
Reach inside and pull from the hearts of your audience. Pull from scripture (religion), songs (that they have sung together), and use those as a device to connect and resonate with your audience. Painting a picture of a… Read More
Each generation has different expectations and desires. new trends are constantly evolving, such as concern for the environment, the treatment of animals, a better planet, a healthier lifestyle, and our ever-growing need to explore new experiences in products…. Read More
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