imageDesigner, founder and journalist, William Channer has +10 years experience enabling and inspiring startups through apps, books and podcasts on advertising, business, design and technology. (more…)

When you have a large number of customers, you can’t get to know all of them intimately and so you must make certain assumptions about them. But when you have a small startup your customer base is smaller so you can get to know them more intimately. That is an extreme asset to have!

For any particular piece of advice, I can find somebody who:
1) Followed that advice and made a lot of money
2) Didn’t follow that advice and made a lot of money
3) Followed that advice and didn’t make a lot of money
4) Didn’t follow that advice and didn’t make a lot of money

A pivot is a structured course correction designed to test a new fundamental hypothesis about the product, strategy, and engine of growth.

Wikipedia: Pivot