How to Shape Human Behavior

bbh, branding, business model, creative brief, creativity, entrepreneur, expertise, graphic design, illustration, influence, innovation, inspiration, misconceptions, packaging design, persuasion, product design, sir john hegarty

When you are intent on putting a great wrong right, creativity will often exceed all expectations. Out of conflict comes purpose. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 12, 2014 by Joshua Smith

advertising, bbh, business model, communication, conflict, creative brief, creativity, disruption, entrepreneur, innovation, inspiration, marketing, sir john hegarty, social good, social media, web design

For most of us, anger amounts to stress, and the worst type of stress at that. But for artists, anger can be a positive force. If focused and channeled into a piece of work, it is capable of… Read More

Posted on July 11, 2014 by Joshua Smith

art, artists, bbh, branding, communication, creativity, design, discipline, emotional branding, emotions, entrepreneur, freelance, graphic design, innovation, inspiration, marketing, photography, product design, sir john hegarty, social media, social networking, stress, web design

When you’re trying something new, you’re in a very vulnerable place. You’re not even sure if it’s the right thing to do. Ramit Sethi on Google Talks

Posted on June 30, 2014 by Joshua Smith

advertising, branding, business model, communication, emotional branding, entrepreneur, google talk, industry analysis, innovation, inspiration, marketing, ramit sethi, viral marketing, web design

There’s no doubt creativity flourishes in adversity. And while I’m not suggesting starving yourself is the best spur to great thinking, I do believe one discomfort is worthwhile. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on June 1, 2014 by Joshua Smith

bbh, copywriting, creative brief, creativity, design, entrepreneur, expertise, graphic design, illustration, innovation, inspiration, motivation, pain, risk, sir john hegarty, suffering, web design

Spotting the right idea is as important as having it. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on May 29, 2014 by Joshua Smith

bbh, business model, competitive advantage, creative brief, creativity, disruption, entrepreneur, innovation, inspiration, sir john hegarty

No matter what you’re creating, a single vision is fundamentally important. It is the driving force of every project. Every project needs someone in charge with a crystal-clear vision. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on May 14, 2014 by Joshua Smith

advertising, bbh, branding, business model, competitive advantage, copywriter, creative director, emotional branding, entrepreneur, marketing, public relations, sir john hegarty, strategic planner

Truly innovative products are often the ones that bring ideas across categorical boundaries. But doing so creates potential confusion, and people devalue what confuses them. The solution, difficult as it may seem, is to adopt a crisp identity… Read More

Posted on April 24, 2014 by Joshua Smith

branding, business model, competitive advantage, consumers, emotional branding, entrepreneur, industry analysis, innovation, inspiration, peterspear

I love independent agencies who break away from an agency and say: ‘I don’t want to do this anymore. I’m smarter than the schmuck in the corner office. I’m going to do it my way.’ Those people, I… Read More

Posted on April 20, 2014 by Joshua Smith

advertising, bob hoffman, entrepreneur, freelance, innovation, inspiration, marketing, social networking

Designers have broad interests. Your strength is solving the problem that other people haven’t solved. Therefore designers are drawn to new problems. The idea of solving the same problems over and over again and benefiting from repeated observation… Read More

Posted on March 24, 2014 by Joshua Smith

blair enns, business model, design, designers, entrepreneur, expertise, innovation, inspiration, misconceptions, product design, vimeo, vimeo staff picks, web design

Your ability to discipline yourself to set clear goals, and then to work toward them every day, will do more to guarantee your success than any other single factor. Brian Tracy

Posted on October 3, 2013 by Joshua Smith

branding, business model, entrepreneur, graphic design, industry analysis, innovation, inspiration, misconceptions, product design, web design

If you have a job where someone else is telling you exactly what to do, they can find someone cheaper than you to do it. Why Leaders Should Think Like Artists interview with Seth Godin

Posted on September 30, 2013 by Joshua Smith

business model, entrepreneur, innovation, inspiration, misconceptions, perception, productivity, seth godin

Part of what happens if you’re going to be an entrepreneur or a freelancer is you’re paying attention to the audience. One email every 10 seconds could make or break your day. You have to decide first ‘are… Read More

Posted on September 30, 2013 by Joshua Smith

business model, communication, consumers, customer relationship management, entrepreneur, misconceptions, persuasion, seth godin, social networking, user experience

The question I would ask entrepreneurs and freelancers is: Do more people trust you and pay attention to you today than six months ago? And what are you going to do between now and six months from now… Read More

Posted on September 29, 2013 by Joshua Smith

advertising, branding, business model, cognitive bias, consumers, customer relationship management, entrepreneur, innovation, inspiration, marketing, persuasion, seth godin, social networking, web design

You’re not looking for new customers for your products, you’re looking for new products for your customers. If you end up with 80 angry litigaters as your client, expect that your business isn’t going to grow. On the… Read More

Posted on September 28, 2013 by Joshua Smith

advertising, branding, business model, consumers, customer relationship management, entrepreneur, persuasion, seth godin, social networking

It rests on you to learn how to communicate with your client. To build empathy with your clients, you need to understand why the things they ask for make total sense to them. Mike Monteiro: What Clients Don’t… Read More

Posted on September 28, 2013 by Joshua Smith

branding, communication, consumers, entrepreneur, graphic design, persuasion

Research is not about whether people “like” or don’t like something. No business should ever use the word “like.” Like is not a design word and has nothing to do with any business goal. It’s just a reported… Read More

Posted on September 27, 2013 by Joshua Smith