Confidence depends on the quality of the story they can tell. So it’s not surprising that one of the hottest new forms of advertising is ‘Branded Content.’

Increasingly advertisers are choosing to spend their investments often in the form of entertaining stories that blur the line between conventional advertising and entertainment.

We might enjoy these new forms of advertising better, but we also may become more influenced by them without ever knowing why.

7 unconscious errors we make when buying brands by Douglas Van Praet citing Daniel Kahneman