For most of us, anger amounts to stress, and the worst type of stress at that. But for artists, anger can be a positive force. If focused and channeled into a piece of work, it is capable of… Read More

Don’t reveal, imply. What we can imagine in our heads is often more powerful than anything explicitly shown, whether it’s scary, funny, disturbing or otherwise. Ask yourself ‘Do I have to show everything?’ and if not, ‘Will it… Read More

Light levels have an effect on brain chemistry: light regulates the body clock and is associated with the release of serotonin, which plays an important role in the regulation of mood, anger, and aggression. Consumer.ology by Philip Graves

A simple click of a mouse can come from the heart as well as the head. Just like the Emotional Selling Point (ESP), digital is about building an emotional connection with an audience. Advertising Concept Book (Second Edition) by… Read More