emotions | How to Shape Human Behavior

For most of us, anger amounts to stress, and the worst type of stress at that. But for artists, anger can be a positive force. If focused and channeled into a piece of work, it is capable of… Read More

Posted on July 11, 2014 by Joshua Smith

art, artists, bbh, branding, communication, creativity, design, discipline, emotional branding, emotions, entrepreneur, freelance, graphic design, innovation, inspiration, marketing, photography, product design, sir john hegarty, social media, social networking, stress, web design

Don’t reveal, imply. What we can imagine in our heads is often more powerful than anything explicitly shown, whether it’s scary, funny, disturbing or otherwise. Ask yourself ‘Do I have to show everything?’ and if not, ‘Will it… Read More

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Posted on April 4, 2014 by Joshua Smith

advertising, branding, briefs, business model, competitive advantage, consumer insight, creative brief, customer relationship management, design, emotional branding, emotions, graphic design, pete barry, product design, typography, web design

Light levels have an effect on brain chemistry: light regulates the body clock and is associated with the release of serotonin, which plays an important role in the regulation of mood, anger, and aggression. Consumer.ology by Philip Graves

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Posted on March 25, 2014 by Joshua Smith

cognitive bias, consumers, customer loyalty, customer relationship management, emotional branding, emotions, event planning, heuristics, influence, persuasion, philip graves, sales ambassador, serotonin, store design, web design

A simple click of a mouse can come from the heart as well as the head. Just like the Emotional Selling Point (ESP), digital is about building an emotional connection with an audience. Advertising Concept Book (Second Edition) by… Read More

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Posted on March 14, 2014 by Joshua Smith

advertising, branding, communication, consumer insight, customer relationship management, emotions, pete barry, product design, sales ambassador, social media, social networking, web design