emotional branding | How to Shape Human Behavior

People learn by comparison. They learn by comparing new things to the things they already know. That’s why redefining a category is much easier than creating a new one. When you position your product in an existing category… Read More

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Posted on August 5, 2014 by Joshua Smith

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branding, business model, competitive advantage, consumers, customer relationship management, emotional branding, industry analysis, joshua porter, product design

Do small things with great love. TheDailyPositive.com

Posted on August 4, 2014 by Joshua Smith

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blogging, branding, competitive advantage, consumers, customer relationship management, emotional branding, social networking

Constantly chopping and changing your specialty will hinder your success. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on August 2, 2014 by Joshua Smith

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advertising, branding, communication, competitive advantage, creative brief, emotional branding, expertise, innovation, inspiration, marketing, misconceptions, sir john hegarty

Respect don’t revere. Putting anyone on a pedestal is dangerous. It implies they’re better than everyone else; but they’re not. We’re all stepping-stones for the next generation. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 26, 2014 by Joshua Smith

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advertising, bbh, branding, communication, disruption, emotional branding, evolution, generation x, generation y, industry analysis, innovation, inspiration, marketing, misconceptions, sir john hegarty

Stay open to new ideas, new places, and new people will feed your creative soul. Lack of inspiration may be just another way of saying lack of experience. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 18, 2014 by Joshua Smith

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advertising, bbh, branding, business model, communication, competitive advantage, creative brief, creativity, design, emotional branding, graphic design, illustration, innovation, inspiration, marketing, packaging design, photography, product design, sir john hegarty, social networking, typography, web design

Storytelling is the most powerful form of communication ever invented. Through stories we learn, entertain, communicate, and socialize with each other. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 16, 2014 by Joshua Smith

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advertising, bbh, branding, communication, competitive advantage, consumers, customer relationship management, emotional branding, industry analysis, influence, innovation, inspiration, marketing, persuasion, sir john hegarty, social media, social networking, storytelling, youtube

For most of us, anger amounts to stress, and the worst type of stress at that. But for artists, anger can be a positive force. If focused and channeled into a piece of work, it is capable of… Read More

Posted on July 11, 2014 by Joshua Smith

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art, artists, bbh, branding, communication, creativity, design, discipline, emotional branding, emotions, entrepreneur, freelance, graphic design, innovation, inspiration, marketing, photography, product design, sir john hegarty, social media, social networking, stress, web design

When I’m asked, ‘When do you do your best thinking?’ My answer is always, ‘When I’m not thinking.’ That is why a brainstorming session is a complete and utter waste of time for the truly creative person. Creativity… Read More

Posted on July 10, 2014 by Joshua Smith

Quotes

advertising, bbh, branding, creative brief, creativity, emotional branding, graphic design, innovation, inspiration, marketing, misconceptions, persuasion, photography, sir john hegarty, typography, web design

When we have strong positive emotions about a brand we seek supporting evidence and ignore contradictory facts. 7 unconscious errors we make when buying brands by Douglas Van Praet

Posted on July 4, 2014 by Joshua Smith

Quotes

behavioral economics, branding, cognitive bias, competitive advantage, consumers, customer relationship management, douglas van praet, emotional branding, heurstics, influence, manipulation, persuasion, sales ambassador, unconscious

Our rational mind is always looking for evidence to support our dominant beliefs… the stronger the emotion, the stronger the belief, and the greater the tendency to seek out supporting evidence. This confirmatory bias is why we often… Read More

Posted on July 1, 2014 by Joshua Smith

Quotes

behavioral economics, branding, christianity, church, cognitive bias, competitive advantage, consumers, customer loyalty, customer relationship management, douglas van praet, emotional branding, heurstics, logic, misconceptions, religion, unconscious

When you’re trying something new, you’re in a very vulnerable place. You’re not even sure if it’s the right thing to do. Ramit Sethi on Google Talks

Posted on June 30, 2014 by Joshua Smith

Quotes

advertising, branding, business model, communication, emotional branding, entrepreneur, google talk, industry analysis, innovation, inspiration, marketing, ramit sethi, viral marketing, web design

At the foundation of any great idea is the truth, and the most powerful force of creativity. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on June 24, 2014 by Joshua Smith

Quotes

advertising, bbh, branding, communication, competitive advantage, consumer loyalty, creative brief, creativity, customer relationsihp management, emotional branding, innovation, inspiration, marketing, misconceptions, persuasion, sir john hegarty

When people buy T-shirts just for the logo on it, it shows how much people care for that brand – and is another source of revenue for the company. Brand Jam by Marc Gobé

Posted on June 21, 2014 by Joshua Smith

Quotes

branding, business model, consumers, customer loyalty, customer relationship management, emotional branding, logo design, marc gobe, t shirts

Any great work, regardless of medium, is almost certainly expressing a distinct point of view. But if that point of view doesn’t contain a truth, then you can bet that the work’s impact will be fleeting. Hegarty on… Read More

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Posted on June 15, 2014 by Joshua Smith

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advertising, bbh, branding, creative brief, emotional branding, graphic design, innovation, inspiration, marketing, misconceptions, persuasion, print advertising, sir john hegarty, social media, web design, youtube

Naming is one of the most important parts of a branding strategy. Brand Jam by Marc Gobé

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Posted on June 3, 2014 by Joshua Smith

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branding, branding strategy, competitive advantage, emotional branding, industry analysis, logo design, marc gobe

One of the problems with advertising experts is that they have a free pass. They go around to conferences, they talk to the press, they write stupid blogs, and they make profound and confident statements about the advertising… Read More

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Posted on June 1, 2014 by Joshua Smith

interview

accountability, advertising, advertising week, blogging, bob hoffman, branding, communication, emotional branding, marketing, misconceptions, opinion, presentations, psychology, public relations, sociology

The purpose of marketing is not merely to secure the attention, participation and purchases of the fans alone. Brands depend on retaining and attracting legions of buyers who don’t know our brand well, and don’t buy it very… Read More

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Posted on May 31, 2014 by Joshua Smith

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advertising, branding, competitive advantage, emotional branding, industry analysis, marketing, martin weigel, misconceptions, public relations, sales ambassador, social media, social networking

Customer touchpoint opportunities are proliferating faster than brands can adapt. With so many platforms on offer, only those brands that pair their products with well-designed services will retain consumers’ affection. This is blurring the lines between products and… Read More

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Posted on May 31, 2014 by Joshua Smith

interview

branding, business model, competitive advantage, consumers, customer relationship management, emotional branding, fjord, misconceptions, social media, social networking

Advertising works by a process of Unconscious Behaviorism. We are being conditioned by the media on a deep unconscious level and it is this implicit associative emotional conditioning that drives our brand preferences. We make decisions by emotional… Read More

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Posted on May 27, 2014 by Joshua Smith

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advertising, behavioral economics, branding, cognitive bias, competitive advantage, consumers, customer relationship management, douglas van praet, emotional branding, guerilla marketing, heuristics, influence, manipuation, misconceptions, persuasion, social media, unconscious, viral marketing

Typography is important because it carries the message of a brand. Very often you can tell what a brand is going to say to you just by looking at the typography before you even read the words. Stewart… Read More

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Posted on May 27, 2014 by Joshua Smith

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branding, communication, design, emotional branding, graphic design, illustration, intel, red peak, stewart devlin, typography, web design

How to Shape Human Behavior

Improve your soft skills, build negotiation strength & control your career.