Three fundamental questions to answer before a good idea can be a viral idea: 1.) Would anyone with no interest in this product care about the idea? It needs to hold a human truth that transcends what the… Read More

Seven key ingredients that determine whether a message will be passed on by people: 1.) An immediately outstanding story 2.) Stickiness (in people‚Äôs minds) 3.) Relevance 4.) Portability (how free the idea is of barriers) 5.) Shareability (how… Read More