Different music can change the mood of an ad entirely. The right track can take a commercial to another level. Often a great ad will promote (or re-promote) a song to chart-topping status. Advertising Concept Book (Second Edition) by… Read More

There’s a rough magic in the word ‘no’. Clients often react badly at first, but they usually end up respecting the designer who says ‘no’ to unpaid pitching more than the one who says ‘yes’. Graphic Design: A… Read More