Respect don’t revere. Putting anyone on a pedestal is dangerous. It implies they’re better than everyone else; but they’re not. We’re all stepping-stones for the next generation. Hegarty on Creativity by Sir John Hegaty of BBH

When you are intent on putting a great wrong right, creativity will often exceed all expectations. Out of conflict comes purpose. Hegarty on Creativity by Sir John Hegaty of BBH

Don’t confuse innovation with novelty. You may have successfully designed the latest shiny object for people to get excited about…at least until a new shiny object came out. And that’s the reason product features are more a novelty… Read More

Laughter itself is a very useful behavioral reference point. Most people can distinguish genuine laughter from artificially forced good humor if they put their mind to it. Consumer.ology by Philip Graves

Spotting the right idea is as important as having it. Hegarty on Creativity by Sir John Hegaty of BBH

Whatever you’re creating, simplicity is the ultimage goal. The power of reduction, as we say in advertising, means taking a complex thought and reducing it down to a simple, powerful message. Hegarty on Creativity by Sir John Hegaty of BBH

What is tradition? A higher authority which one obeys. Not because it commands what is useful to us, but because it commands. Friedrich Nietzsche, Daybreak (via ludimagister)

Product categories are restrictive if you use them for inclusion or exclusion only. If you instead use them as starting point to orient customers and to show differentiation you can quickly teach people why your product is different…. Read More

Industries where the packaging design is nearly identical is likely due to supplier limitations or governmental regulations or maybe that all of the ‘competing’ products are actually owned by the same parent company who find it more economical… Read More

Sometimes building a new world means tearing the old world down. And that makes enemies. Captain America, The Winter Solder

I begin by looking at all of the packaging ever used by the brand as well as their competitors. What colors, symbols, and shapes do they use? Why? What does it mean? Etc. This allows me to get… Read More

Design is a profession at crossed roads. On the one hand design is seen as one of the ultimate differentiator between a company’s product and it’s competition. On the other hand, the outputs of graphic design have never… Read More

Often the objective of an advertising campaign is to solve a marketing problem. This problem may stem from consumer’s misconception or ignorance about either the product or the service itself, or the entire product category/market that it is… Read More