An astounding amount of what the experts and what the pundits and geniuses have told us about advertising and marketing and media in the last ten years has turned out to be bologna. Radical changes in technology was… Read More

There are people (in advertising) that believe that consumers are ‘in love’ with brands. They believe consumers want to have ‘relationships’ with brands. They want to have ‘personal experiences’ and be ‘personally engaged’ with brands. There are people… Read More