An astounding amount of what the experts and what the pundits and geniuses have told us about advertising and marketing and media in the last ten years has turned out to be bologna.

Radical changes in technology was supposed to augur radical changes in consumer behavior.

As far as I can tell they have resulted in small to moderate changes at most.

There are people (in advertising) that believe that consumers are ‘in love’ with brands.

They believe consumers want to have ‘relationships’ with brands.

They want to have ‘personal experiences’ and be ‘personally engaged’ with brands.

There are people (in advertising) that believe that consumers are going on Facebook and Twitter and having conversations with each other about brands.