Never repeat words – there are always alternatives. If you can’t find a single word to replace one you’ve already used, use a description instead, or rephrase the sentence. Copywriting for Design, Advertising, and Marketing by Mark Shaw

I find if I drink two or three brandies, or a good bottle of claret, I’m far better able to write. I also find that if I listen to music, this loosens me up. I also fiind that… Read More