07 important lessons from this lecture:
Tag: design
76. Human Resources Management: How Branding Strategy Affects Recruitment
72. William Channer on How to Build a Successful Podcast & Reconsidering Your Comments Section
Designer, founder and journalist, William Channer has +10 years experience enabling and inspiring startups through apps, books and podcasts on advertising, business, design and technology. (more…)
71. Roberto Cruz Niemiec on How Architecture Affects Branding, Collaboration & Blog Etiquette 101
Vice President at Cannon Design and curator of ArchAtlas, Roberto Cruz Niemiec has +20 years experience manifesting his client’s brand image and philosophy through architecture & design. (more…)
70. Andrei Robu on Typeverything, Paul Rand’s Theory on Consumer Conditioning & Your Branding Strategy
Design director, artist and creator of Typeverything, Andrei Robu has +15 years experience designing logos, typography and packaging design to build brand identity.
Typeverything began in Feb 2011 and now has over 100,000 followers. How did you grow Typeverything so quickly? (more…)
If you want to produce special work, it’s worth collaborating with special people.
Having the courage and determination to focus on one subject or area of expertise gives you the solid foundation that is absolutely necessary if you’re to come up with a truly great idea, one that will be key to your future success.
To create great work you should be making up your own beliefs as you go along, changing them one day to the next, always pushing against the boundaries of current thinking, trying to escape the confines of conventional wisdom.
It’s no good having great ideas if you can’t sell them.
In the end, everything is connected and the more connections you make the more interesting your work will become.
There is no doubt you get better when you surround yourself with great things and great people.
To be a successful creative person you have to be fascinated by the world and all its wonders, absurdities, failings, and mishaps.
Stay open to new ideas, new places, and new people will feed your creative soul.
Lack of inspiration may be just another way of saying lack of experience.
For most of us, anger amounts to stress, and the worst type of stress at that.
But for artists, anger can be a positive force.
If focused and channeled into a piece of work, it is capable of producing something of great profundity.
You can’t be good at everything. The skill is to work with someone who is good at what you are not.
Running a crowdfunding campaign isn’t just sitting back and watching money come in – it’s a full time job in itself. You have so much to handle because you have to simultaneously manage all aspects of the project – design, brand, promotion, social networking, press, etc.
Listening and being engaged with what people are saying about your product, brand, service, etc. is crucial, especially when trying to raise funds.
Staying active in the comments section and inbox was definitely instrumental in getting funded and continues to be a great way to stay in touch with pledgers.
Break things.
All our life we’re told to make things. Breaking things is a process from which you can learn so much more if you decide to learn from somebody else whose done something great and break it and take it apart.
Loss Aversion: we hate losing what we’ve got.
When we copy, we justify it. When others copy, we villify it.
Most of us have no problem with copying – as long as we’re the ones doing it.
Creativity isn’t an objective pursuit. Its value can’t be measured the way other skills can be.
Eventually, of course, its value will be confirmed, but often long after it was created.
There’s no doubt creativity flourishes in adversity.
And while I’m not suggesting starving yourself is the best spur to great thinking, I do believe one discomfort is worthwhile.