07 important lessons from this lecture:
Designer, founder and journalist, William Channer has +10 years experience enabling and inspiring startups through apps, books and podcasts on advertising, business, design and technology. Continue reading “72. William Channer on How to Build a Successful Podcast & Reconsidering Your Comments Section”
Vice President at Cannon Design and curator of ArchAtlas, Roberto Cruz Niemiec has +20 years experience manifesting his client’s brand image and philosophy through architecture & design. Continue reading “71. Roberto Cruz Niemiec on How Architecture Affects Branding, Collaboration & Blog Etiquette 101”
Typeverything began in Feb 2011 and now has over 100,000 followers. How did you grow Typeverything so quickly? Continue reading “70. Andrei Robu on Typeverything, Paul Rand’s Theory on Consumer Conditioning & Your Branding Strategy”
Running a crowdfunding campaign isn’t just sitting back and watching money come in – it’s a full time job in itself. You have so much to handle because you have to simultaneously manage all aspects of the project – design, brand, promotion, social networking, press, etc.
Listening and being engaged with what people are saying about your product, brand, service, etc. is crucial, especially when trying to raise funds.
Staying active in the comments section and inbox was definitely instrumental in getting funded and continues to be a great way to stay in touch with pledgers.
All our life we’re told to make things. Breaking things is a process from which you can learn so much more if you decide to learn from somebody else whose done something great and break it and take it apart.
Loss Aversion: we hate losing what we’ve got.
When we copy, we justify it. When others copy, we villify it.
Most of us have no problem with copying – as long as we’re the ones doing it.