59. Derek Sivers on Charitable Trusts, Pre-Internet Guerilla Marketing & Becoming a Semi-Expert

Author of Anything You Want, and founder of Go To Launch, Derek Sivers has 10+ years experience running businesses and helping entrepreneurs succeed. Continue reading “59. Derek Sivers on Charitable Trusts, Pre-Internet Guerilla Marketing & Becoming a Semi-Expert”

You have to make your own success first, before you ask the industry for help. You have to show that you’re going to be successful with-or-without their help. If you don’t do this, then you’ll have no negotiating leverage, and will get the worst deal possible. If you’re just starting out, don’t ask the industry for help yet. Make something happen by yourself first, so you have a success story to tell and momentum to show.

You’ll know when you’re on to something special, because people will love it so much they’ll tell everyone. If people aren’t telling their friends about it yet, don’t waste time marketing it. Instead, keep improving until they are.