Detail what your potential consumers can gain and avoid losing by investing in your product.
Do that and you’ll get more sales.
Make your customers value your product or service more just by changing the way you ask for the sale.
Provide free things for strategic people. Find lesser-known but heavily-trafficked websites who have your target audience and offer at website a high-quality in-depth review of their website and then share your advice with that website with no compensation requested. Some of those websites will send you traffic.