Data Miner for Ogilvy Paris, Samantha Bilodeau has +10 years experience analyzing data and helping brands discover their consumers on a deeper level. (more…)

Our selective attention is continually screening out a huge amount of information but that doesn’t mean that this information isn’t being processed.

While we are not consciously processing it, our unconscious mind can be changed by what passes through it, leaving us with no ability to report it accurately after the event.

Consumer.ology by Philip Graves

For data mining, keeping up with the news is important because, for example, we’re in the middle of a crisis, which has an impact on the money consumers make, the money brands want to spend, and even how consumers respond to products/services being sold to them.

Jean-Baptiste Daudet, Data Consultant for Ogilvy