Determine the top 10 or so landing pages and track every channel through which your visitors find you – no matter how miniscule; I track it to find its origin. It might be a blog post comment you… Read More

3 pilars for the base of your website: 1.) Acquisition. Know at any given time where your visiters come from? From which source they come from and to which landing page they arrive on? And the bounce rate… Read More

The creative and commercial departments contribute fun ideas and viral videos. Data consultants contribute mathematics and data collection techniques. Data consulting is a small but important part of advertising. Thomas Palugan, Data Consultant forĀ Ogilvy