dark patterns | How to Shape Human Behavior

102. Critical Thinking: How Cognitive Biases Influence Consumers Online

12 important takeaways from this talk:

Posted on May 10, 2015 by Joshua Smith

behavioral economics, cognitive bias, critical thinking, dark patterns, folyo, marketing, psychology, sacha greif, sidebar.io, startupfood, thefamily, Track 2 Save 10+ hours per week through better time management strategies, Track 3 Improve my negotiation strength, Track 4 Find better job offers, Track 6 Become independent, videos, youtube

Manipulation works. Every manipulative tactic can indeed help influence behavior and help a company become quite successful. But there are trade-offs. Not a single one of them breeds loyalty. Over the course of time, they cost more and… Read More

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Posted on May 7, 2014 by Joshua Smith

advertising, behavioral economics, brand loyalty, branding, business model, cognitive bias, competitive advantage, consumers, dark patterns, emotional branding, heuristics, influence, loyalty, manipulation, persuasion, propaganda, sales ambassador, seo, seo optimized, simon sinek, web design

One day my manager showed me a horrible graph. It was pretty simple: the graph was steady, then it dropped straight down, then after a short period, the line shot straight back up and stayed level again: “That’s… Read More

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Posted on May 5, 2014 by Joshua Smith

advertising, branding, business model, competitive advantage, consumers, customer relationship management, dark patterns, industry analysis, integrity, manipulation, marketing, packaging design, product design, user experience

When a person’s fear that they will miss out offsets their perceived risk in making the purchase, they have a powerful motivation to act. How much more quickly do you press the ‘buy’ button when a website tells… Read More

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Posted on March 25, 2014 by Joshua Smith

advertising, behavioral economics, branding, cognitive bias, consumers, dark patterns, heuristics, influence, manipulation, persuasion, philip graves, psychology, risk aversion, social networking, sociology, unconscious, user experience, web design