102. Critical Thinking: How Cognitive Biases Influence Consumers Online

12 important takeaways from this talk:

Manipulation works. Every manipulative tactic can indeed help influence behavior and help a company become quite successful. But there are trade-offs. Not a single one of them breeds loyalty. Over the course of time, they cost more and… Read More

One day my manager showed me a horrible graph. It was pretty simple: the graph was steady, then it dropped straight down, then after a short period, the line shot straight back up and stayed level again: “That’s… Read More

When a person’s fear that they will miss out offsets their perceived risk in making the purchase, they have a powerful motivation to act. How much more quickly do you press the ‘buy’ button when a website tells… Read More