The conscious mind will leap to conclusions, forming a coherent narrative based upon partial information. This strong tendency to draw conclusions from incomplete information is a cognitive rule called ‘what you see is all there is.’ Consistency and… Read More
Posted on May 18, 2014 by Joshua Smith
advertising, behavioral economics, branding, cognitive bias, communication, consumers, creativity, customer loyalty, daniel kahneman, douglas van praet, emotional branding, graphic design, heuristics, influence, manipulation, marketing, mind control, persuasion, propaganda, social media, storytelling, unconscious
Confidence depends on the quality of the story they can tell. So it’s not surprising that one of the hottest new forms of advertising is ‘Branded Content.’ Increasingly advertisers are choosing to spend their investments often in the… Read More
Posted on May 14, 2014 by Joshua Smith
advertising, blogging, branding, communication, consumers, customer loyalty, customer relationship management, daniel kahneman, douglas van praet, emotional branding, entertainment, influence, manipulation, marketing, music, persuasion, photography, propaganda, storytelling, videos, vimeo, web design, youtube
People don’t believe facts; they believe ‘experts.’ Bob Hoffman on The Golden Age of Bullshit citing Daniel Kahneman, Nobel prize winner
Posted on April 19, 2014 by Joshua Smith
How to Shape Human Behavior
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