Every time we talked to our customers, they wanted us to follow the path that turned out to be the hardest possible path we could follow. And every time, that path was the right path. Purple Cow¬†by Seth… Read More

Always assume no one wants to hear what your ad has to say, then give them a reason to. Lee Clow, 7:53 am, December 21st, 2009 (via whatisadvertising)