Rather than simply stating the facts most advertisers typically embed their message into creative contextual devices that evoke feelings and bypass rational resistance. This is why advertisers use stories, poems, slogans, songs, jokes, pictures, symbols, characters, roles, and… Read More
Posted on June 13, 2014 by Joshua Smith
advertising, behavioral economics, cognitive bias, communication, competitive advantage, consumers, customer relationship, douglas van praet, graphic design, heuristics, illustration, influence, manipulation, marketing, metaphor, music, packaging design, persuasion, photography, poetry, product design, propaganda, storytelling, web design
Lessons
How to Shape Human Behavior
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