How to Shape Human Behavior

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As you progress in the advertising industry, you do more strategic work, so you really have to understand how a brand works and how society works, and which levers you have to pull to get people to understand… Read More

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 Posted on April 11, 2014 by Joshua Smith

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     account manager, advertising, branding, consumers, culture, europe, france, influence, jwt, paris, persuasion, strategic planning

In every culture in the world it’s considered impolite to talk about money in a personal context. In every culture in the world it’s considered a sign of poor business acumen if you cannot have a money conversation…. Read More

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 Posted on April 1, 2014 by Joshua Smith

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     angel investment, angel investor, blair enns, branding, business model, competitive advantage, cultural relativism, culture, industry analysis, marketing, misconceptions, money, success, vimeo, vimeo staff picks

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