culture | How to Shape Human Behavior

As you progress in the advertising industry, you do more strategic work, so you really have to understand how a brand works and how society works, and which levers you have to pull to get people to understand… Read More

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Posted on April 11, 2014 by Joshua Smith

account manager, advertising, branding, consumers, culture, europe, france, influence, jwt, paris, persuasion, strategic planning

In every culture in the world it’s considered impolite to talk about money in a personal context. In every culture in the world it’s considered a sign of poor business acumen if you cannot have a money conversation…. Read More

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Posted on April 1, 2014 by Joshua Smith

angel investment, angel investor, blair enns, branding, business model, competitive advantage, cultural relativism, culture, industry analysis, marketing, misconceptions, money, success, vimeo, vimeo staff picks