Problem solving is a part of being a graphic designer, but most graphic-design briefs are not ‘problems.’ In fact, they are the opposite; they are opportunities to create something new and unexpected. If we insist on treating all… Read More

Advertising people are much better at looking at the bigger picture. Designers need to think more like advertising people, but advertising people need to recognize the value in Paul Rand’s ‘unexpected interpretation of the commonplace’ and not settle… Read More

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s… Read More