Does the piece of creative work stop you? Would you notice it straight away? Does it make you look at an issue in a different way? Does it awaken your interest in the subject, leading you to reassess… Read More

You have to have the ability to pursue and present an idea that is genuinely fresh; you have to put your creative reputation on the line. Hegarty on Creativity by Sir John Hegaty of BBH

Creativity touches all our lives in a thousand different ways, from the clothes we buy to the buildings we live in, from the food we eat to the cars we drive. Creativity invents, perfects, and defines our world…. Read More

It really disappoints me when I see creatives watching Youtube, and I think ‘Why are you watching Youtube? What’s the point? It’s been done already! Sir John Hegarty for The Blank Sheet Project

90% of my time is invested in coming up with ideas, once the client agrees on one of our ideas, that is when my job really begins. The remaining 10% of my job is implementing that idea. 45…. Read More

People who are unable to motivate themselves must be content with mediocrity, no matter how impressive their other talents. Andrew Carnegie (via timoni)

Comparative advertising is more common in some countries than others, partly because there are differences in the level of restrictions and partly because of other cultural differences. However drawing attention to your competitors is a dangerous game, so… Read More

In every skill there are a few techniques that you’ll use ALL the time. You don’t have to know the hundreds as long as you know the four or five. The First 20 Hours by Josh Kaufman for TedX

You can go from knowing nothing about any skill that you can think of with just 20 hours of focused, deliberate practice. But there’s a way to practice intelligently and efficiently to ensure that you invest those 20… Read More

The more deliberate time you spend practicing something, the better you get. The First 20 Hours by Josh Kaufman

New ideas are found outside of the mainstream, in the emergence of new cultural expressions. Brand Jam by Marc Gobé

Leave it to a director to (not) understand your idea. Be open minded to suggestions, but remember: your job is to make the ad communicate; to make sure the main idea isn’t getting ‘lost.’ Advertising Concept Book (Second… Read More

I’ve got this tiny pang of regret when I think of how much I have probably missed out on in the last few years because I was too scared to take a risk, or too shy to speak… Read More

Finding new ways to sell a product requires a cetain amount of lateral thinking, and a considerable amount of original thinking. Once you have a clear strategy in place, you should be able to create multiple campaign ideas… Read More

The people that are doing work that matters aren’t doing work thats popular. They’re just doing work that changes some people. Seth Godin for CreativeMornings

Some of the more pervasive and powerful things possible in interactive media are small, rich ideas slowly eat their way through the network. Advertising Concept Book (Second Edition) by Pete Barry

Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers and others. Encourage this; you need all the ideas you can get. David Ogilvy (via Daanish Siddiqui) 

What helps you think? Simply absorb yourself in anything and everything: movies, poetry, photography, art, novels, newspapers, current events, sports, etc. Without question, the best advertising people are renaissance people. Advertising Concept Book (Second Edition) by Pete Barry

If you get stuck, get away from your desk. Take a walk, take a bath, go to sleep, make a pie, draw, listen to ­music, meditate, exercise; whatever you do, don’t just stick there scowling at the problem…. Read More