Creativity isn’t an objective pursuit. Its value can’t be measured the way other skills can be. Eventually, of course, its value will be confirmed, but often long after it was created. Hegarty on Creativity by Sir John Hegaty of BBH

There’s no doubt creativity flourishes in adversity. And while I’m not suggesting starving yourself is the best spur to great thinking, I do believe one discomfort is worthwhile. Hegarty on Creativity by Sir John Hegaty of BBH

Spotting the right idea is as important as having it. Hegarty on Creativity by Sir John Hegaty of BBH

Anyone can have an idea. In fact, lots of people find it easy to have lots of ideas. The secret is in identifying which ideas are great and which ideas are just the outpourings of a deranged mind…. Read More

Your tool of persuasion might be a paintbrush or a guitar, but it’s your audience’s mind that you really want. Once you’ve captured a corner of that, you’ll have made it. Hegarty on Creativity by Sir John Hegaty of BBH

Creativity is an intellectual process, but it is also one driven by the heart. ‘What the heart knows today, the head will understand tomorrow.’ Hegarty on Creativity by Sir John Hegaty of BBH citing James Stephens

Whatever you’re creating, simplicity is the ultimage goal. The power of reduction, as we say in advertising, means taking a complex thought and reducing it down to a simple, powerful message. Hegarty on Creativity by Sir John Hegaty of BBH

The blank page is one of the greatest challenges faced by the creative person. When you’re creating something from nothing, the fear of failure is always there. This will compromise your idea. You have to be supremely confident… Read More

The conscious mind will leap to conclusions, forming a coherent narrative based upon partial information. This strong tendency to draw conclusions from incomplete information is a cognitive rule called ‘what you see is all there is.’ Consistency and… Read More

Social Evolution: Copy, transform, and combine. It’s who we are, it’s how we live, and of course, it’s how we create. Our new ideas evolve from the old ones. But our system of law doesn’t acknowledge the derivative… Read More

Ideas aren’t tidy. They’re layered, interwoven, & tangled. Everything is a Remix: System Failure by Kirby Ferguson

For almost our entire history ideas were free – the works of Shakespeare, Gutenburg and Rembrambt could be openly copied and built upon. But the growing dominance of the market economy where the products of our intellectual labors… Read More

There are many ways of defining creativity but the one I like best is ‘the expression of self.’ It’s a definition that captures my belief that we’re all creative – though naturally some are better at it than… Read More

Technology allows for participation and interaction. It thus follows that creative ideas that wish to leverage technology must find ways of offering participation and interaction. Cue the rise of the participative idea. The Participation Paradox by Martin Weigel

I enjoy walking at night. The world’s more to my liking then, not so loud, not so fast, not so crowded, and a good deal more mysterious. Dustfinger; Inkheart.  (via zivaballerina)

Creativity is one of the most unforgiving of careers. It’s brutal. It rewards without question and it punishes remorselessly. It doesn’t take prisoners and it has no respect for reputation. And the longer you go on doing it,… Read More

Read shit and you’ll think shit and you’ll create shit. Hegarty on Creativity by Sir John Hegaty of BBH

If your idea or message is too complicated it will bewilder and confuse your audience. Even in business they say complexity destroys profitability. But make sure you don’t trivialize your idea either. If that happens, what you’re saying… Read More

If your idea is profound enough, it could change the course of history. Just make sure you share it with the world. Hegarty on Creativity by Sir John Hegaty of BBH

‘Original’ is one of the most inflammatory words a creative person can use to describe a creative work, ‘fake,’ or course, being the other. There is no such thing as originality. Hegarty on Creativity by Sir John Hegaty of BBH