creativity | How to Shape Human Behavior

227. 16 Reasons Why Your Creative Ideas Might be Sh!t

Read shit and you’ll think shit and you’ll create shit.

Unless you aspire to shit, then that’s what you should do.

Posted on April 17, 2019 by Joshua Smith

books

amazon, books, creativity, sir john hegarty, thames & hudson

194. What Makes Successful People Successful & How to Copy Them

09 takeaways from this talk:

3 Comments

Posted on May 3, 2016 by Joshua Smith

videos

adam grant, creativity, men, ted talks, Track 2 Save 10+ hours per week through better time management strategies, Track 4 Find better job offers, wharten school

Too many creative people think they don’t need to specialize, that they can have lots of ideas in lots of different subjects all of which are going to be great. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 31, 2014 by Joshua Smith

Quotes

bbh, branding, business model, creative brief, creativity, entrepreneur, expertise, graphic design, illustration, influence, innovation, inspiration, misconceptions, packaging design, persuasion, product design, sir john hegarty

It can be easy to settle on something that feels right. Something that seems to make sense of all the confusion. You’ll feel relief when you get to this point. You’ll think you’ve cracked it. You’ll feel good…. Read More

Posted on July 29, 2014 by Joshua Smith

Quotes

bbh, competitive advantage, creative brief, creativity, fashion, graphic design, illustration, industry analysis, innovation, inspiration, music, packaging design, photoshop, product design, sir john hegarty, video

More often than not coming up with a great idea is a rollercoaster ride of thoughts with no logical progression; ou lurch from the interesting to the absurd to the good back again to the absurd. Hegarty on… Read More

Posted on July 28, 2014 by Joshua Smith

Quotes

advertising, bbh, creative brief, creativity, innovation, inspiration, philosophy, sir john hegarty

When it comes time to pitch, you’ll be amazed by how powerful your persuasion skills have become simply because you understand a little more about the field and what drives it. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 24, 2014 by Joshua Smith

Quotes

bbh, clients, competitive advantage, consumers, copywriting, creativity, industry analysis, negociation, persuasion, pitching, sir john hegarty

In the end, everything is connected and the more connections you make the more interesting your work will become. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 23, 2014 by Joshua Smith

Quotes

advertising, bbh, copywriting, creative briefs, creativity, design, graphic design, innovation, inspiration, marketing, packaging design, photography, product design, sir john hegarty, typography

Without inspiration, our creativity dries up and we start repeating ourselves. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 21, 2014 by Joshua Smith

Quotes

advertising, bbh, creative brief, creativity, innovation, inspiration, marketing, misconceptions, sir john hegarty

To be a successful creative person you have to be fascinated by the world and all its wonders, absurdities, failings, and mishaps. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 20, 2014 by Joshua Smith

Quotes

creativity, curiosity, design, graphic design, illustration, innovation, inspiration, misconceptions, photography, sir john hegarty, typography, web design

Stay open to new ideas, new places, and new people will feed your creative soul. Lack of inspiration may be just another way of saying lack of experience. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 18, 2014 by Joshua Smith

Quotes

advertising, bbh, branding, business model, communication, competitive advantage, creative brief, creativity, design, emotional branding, graphic design, illustration, innovation, inspiration, marketing, packaging design, photography, product design, sir john hegarty, social networking, typography, web design

Of course, the danger is that your passion spills over into obsession and you become a bore. Nobody wants to be one of those. I work in advertising but I don’t live it. Hegarty on Creativity by Sir John… Read More

Posted on July 17, 2014 by Joshua Smith

Quotes

advertising, bbh, creativity, innovation, inspiration, marketing, misconceptions, obsession, passion, sir john hegarty

If it’s a race to get into minds and stay there, then it’s the artists who make their points faster, smarter, and more thought-provoking that will be the ones who succeed. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 14, 2014 by Joshua Smith

Quotes

advertising, art, artist, bbh, business model, competitive advantage, creative brief, creativity, graphic design, illustration, influence, innovation, inspiration, persuasion, photography, sir john hegarty, typography, web design

When you are intent on putting a great wrong right, creativity will often exceed all expectations. Out of conflict comes purpose. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 12, 2014 by Joshua Smith

Quotes

advertising, bbh, business model, communication, conflict, creative brief, creativity, disruption, entrepreneur, innovation, inspiration, marketing, sir john hegarty, social good, social media, web design

For most of us, anger amounts to stress, and the worst type of stress at that. But for artists, anger can be a positive force. If focused and channeled into a piece of work, it is capable of… Read More

Posted on July 11, 2014 by Joshua Smith

Quotes

art, artists, bbh, branding, communication, creativity, design, discipline, emotional branding, emotions, entrepreneur, freelance, graphic design, innovation, inspiration, marketing, photography, product design, sir john hegarty, social media, social networking, stress, web design

When I’m asked, ‘When do you do your best thinking?’ My answer is always, ‘When I’m not thinking.’ That is why a brainstorming session is a complete and utter waste of time for the truly creative person. Creativity… Read More

Posted on July 10, 2014 by Joshua Smith

Quotes

advertising, bbh, branding, creative brief, creativity, emotional branding, graphic design, innovation, inspiration, marketing, misconceptions, persuasion, photography, sir john hegarty, typography, web design

We’re all creative but only some of us will be lucky enough to earn our living by it. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 7, 2014 by Joshua Smith

Quotes

advertising, business model, creativity, graphic design, graphic designers, photography, photos, sir john hegarty, typography

We live in an age with daunting problems. We need the best ideas; we need them now; we need them to spread fast. The common good is a meme that was overwhelmed by intellectual property. Everything is a… Read More

Posted on June 28, 2014 by Joshua Smith

Quotes

advertising, competitive advantage, copyright, creativity, everything is a remix, evolution, extinction, global warming, humanity, intellectual property, kirby ferguson, social good, troll, vimeo, viral marketing

In advertising, the best partnerships are usually those formed between art director and writer. The reason for this is in their job titles: Art directors think visually. Writers think in terms of narrative. Hegarty on Creativity by Sir John… Read More

Posted on June 26, 2014 by Joshua Smith

Quotes

advertising, bbh, business model, competitive advantage, copywriter, copywriting, creative brief, creative director, creativity, graphic design, innovation, inspiration, journalism, marketing, print adverting, public relations, sir john hegarty, storytelling

At the foundation of any great idea is the truth, and the most powerful force of creativity. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on June 24, 2014 by Joshua Smith

Quotes

advertising, bbh, branding, communication, competitive advantage, consumer loyalty, creative brief, creativity, customer relationsihp management, emotional branding, innovation, inspiration, marketing, misconceptions, persuasion, sir john hegarty

Loss Aversion: we hate losing what we’ve got. When we copy, we justify it. When others copy, we villify it. Most of us have no problem with copying – as long as we’re the ones doing it. Everything… Read More

How to Shape Human Behavior

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227. 16 Reasons Why Your Creative Ideas Might be Sh!t

194. What Makes Successful People Successful & How to Copy Them