227. 16 Reasons Why Your Creative Ideas Might be Sh!t
Read shit and you’ll think shit and you’ll create shit.
Unless you aspire to shit, then that’s what you should do.
Read shit and you’ll think shit and you’ll create shit.
Unless you aspire to shit, then that’s what you should do.
09 takeaways from this talk:
It can be easy to settle on something that feels right. Something that seems to make sense of all the confusion. You’ll feel relief when you get to this point. You’ll think you’ve cracked it. You’ll feel good…. Read More
More often than not coming up with a great idea is a rollercoaster ride of thoughts with no logical progression; ou lurch from the interesting to the absurd to the good back again to the absurd. Hegarty on… Read More
Of course, the danger is that your passion spills over into obsession and you become a bore. Nobody wants to be one of those. I work in advertising but I don’t live it. Hegarty on Creativity by Sir John… Read More
When I’m asked, ‘When do you do your best thinking?’ My answer is always, ‘When I’m not thinking.’ That is why a brainstorming session is a complete and utter waste of time for the truly creative person. Creativity… Read More
In advertising, the best partnerships are usually those formed between art director and writer. The reason for this is in their job titles: Art directors think visually. Writers think in terms of narrative. Hegarty on Creativity by Sir John… Read More
Loss Aversion: we hate losing what we’ve got. When we copy, we justify it. When others copy, we villify it. Most of us have no problem with copying – as long as we’re the ones doing it. Everything… Read More
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