Juxtaposition is the art of placing together a number of contrasting objects or ideas, usually two. Used effectively, it captures our imaginations immediately, making it one of the most valuable techniques any creater can employ to dramatize their… Read More

Bad projects are projects that end up as disappointments. They can be disappointing on many levels. They can be creatively disappointing; they can be financially ruinous; they can fail to communicate with their intended audiences. So who is… Read More

Creative without strategy is called art. Creative with strategy is called advertising. Jef Richards