15 important takeaways from this talk:
Burn your business cards.
Whenever we introduce ourselves to another person, we usually lead with our title – whether it’s on our business card or what we claim ourselves to be.
In fact we’re robbing ourselves of some really great opportunities.
Don’t ever work in advertising.
‘I work in advertising; I sell Doritos.’ ‘Fuck OFF!’
All our life we’re told to make things. Breaking things is a process from which you can learn so much more if you decide to learn from somebody else whose done something great and break it and take it apart.