120. Critical Thinking: How & When To Override The Autonomous Mind

04 important lessons from this lecture:

70. Andrei Robu on Typeverything, Paul Rand’s Theory on Consumer Conditioning & Your Branding Strategy

Design director, artist and creator of Typeverything, Andrei Robu has +15 years experience designing logos, typography and packaging design to build brand identity. Typeverything began in Feb 2011 and now has over 100,000 followers. How did you grow… Read More

66. Julien Chesné on When Good Visuals Meet Bad Ideas & Why Consumers Don’t Have Misconceptions

Art Director for JWT, Julien Chesné has +8 years experience working with brands to build powerful advertising campaigns.

60. Emmanuel Lorry on Brand Risk, Photoshop Limitations & Unscrupulous ‘Web Designers’

Creative Art Director for CB’a, Emmanuel Lorry has +6 years’ experience helping brands create advertising, product design, and brand activation campaigns.

53. Julien Hérisson, Freelance Artistic Director

Freelance Art Director, Julien Hérrison has +7 years experience helping brands portray their unique selling proposition and distinguish themselves from their competitors.

51. Gregory Ferembach, Art Director

Art Director for Y&R and author of ‘C’est Qui les Créas?,’ Gregory Ferembach has +6 years experience helping clients find the right idea to make advertising, print, digital and/or advertising campaigns.

It’s important to understand the history of typography. Not every graphic designer knows this, but it’s very important because typography evolves alongside technology, and the shape of typography is created by technology. We now have millions of different… Read More

Creativity is one of the most unforgiving of careers. It’s brutal. It rewards without question and it punishes remorselessly. It doesn’t take prisoners and it has no respect for reputation. And the longer you go on doing it,… Read More

Brands don’t normally launch a new packaging redesign without simultaneously launching a corresponding advertising campaign. This can make the success of the package redesign difficult to measure. You may have a great package redesign that was accompanied by… Read More

90% of my time is invested in coming up with ideas, once the client agrees on one of our ideas, that is when my job really begins. The remaining 10% of my job is implementing that idea. 45…. Read More

Your competitors probably spend a lot of money on advertising, and it’s possible that your ‘disruptive’ package may catch the consumer’s eye and they may even pick it up out of sheer curiosity. You may even lure them… Read More

You cannot bet the future of your business on making your packaging different or more appealing hoping it will be enough. Advertising does need to be a part of your branding strategy so that by the time consumers… Read More

Less is more. Find the right idea and be able to summarize it in just a few words. Come up with a kickass brief and a good idea (which is the most difficult bit). That is the secret… Read More

There can be a tendancy for people to think that other people are as interested in their product as they are, which isn’t always the case. A person’s new product is their baby, but not necessarily so for… Read More

47. Cédric Quissola, Independent Art Director

Part-time Art Director for Y&R and independent graphic designer, Cédric Quissola has +7 years’ experience interpreting briefs and coming up with advertising and branding solutions for clients.

46. Marine Soyez, Art Director for Pixelis

Art Director for Pixelis, Marine Soyez has +5 years experience working with brands to create and refresh their brand identity. How does your job fit into the advertising process? I work mainly on packaging design as it relates… Read More

46. Marine Soyez on Refreshing your Brand Identity, Typography & Package Design as Advertising

Art Director for Pixelis, Marine Soyez has +5 years experience working with brands to create and refresh their brand identity.

45. Arnaud Marullaz, Art Director for Y&R

Art Director for Y&R in Paris, Arnaud Marullaz has +6 years’ experience interpreting briefs and coming up with advertising and branding solutions for clients.

It’s easy to crush someone by telling him or her they’ve produced rubbish, but it’s much harder to tell them they have produced sub-standard work and then give them the confidence to go on to produce good work…. Read More

44. Rory Sutherland, Vice-Chairman of Ogilvy

Executive Creative Director and Vice-Chairman for OgilvyOne in London, Vice-Chairman for Ogilvy & Mather UK, and IPA president, Rory Sutherland has +22 years experience exploring the stark discrepencies between theory and reality.