How to Shape Human Behavior 2nd Edition – Book Preface Thanks to Olivier Massanella for helping with the print cover of this 2nd edition (paperback available on Amazon), and a very special thank you to the professionals who… Read More
Posted on May 11, 2020 by Joshua Smith
Art Director for JWT, Julien Chesné has +8 years experience working with brands to build powerful advertising campaigns.
Posted on January 1, 2015 by Joshua Smith
Constantly chopping and changing your specialty will hinder your success. Hegarty on Creativity by Sir John Hegaty of BBH
Posted on August 2, 2014 by Joshua Smith
Too many creative people think they don’t need to specialize, that they can have lots of ideas in lots of different subjects all of which are going to be great. Hegarty on Creativity by Sir John Hegaty of BBH
Posted on July 31, 2014 by Joshua Smith
It can be easy to settle on something that feels right. Something that seems to make sense of all the confusion. You’ll feel relief when you get to this point. You’ll think you’ve cracked it. You’ll feel good…. Read More
Posted on July 29, 2014 by Joshua Smith
More often than not coming up with a great idea is a rollercoaster ride of thoughts with no logical progression; ou lurch from the interesting to the absurd to the good back again to the absurd. Hegarty on… Read More
Posted on July 28, 2014 by Joshua Smith
To create great work you should be making up your own beliefs as you go along, changing them one day to the next, always pushing against the boundaries of current thinking, trying to escape the confines of conventional… Read More
Posted on July 27, 2014 by Joshua Smith
Without inspiration, our creativity dries up and we start repeating ourselves. Hegarty on Creativity by Sir John Hegaty of BBH
Posted on July 21, 2014 by Joshua Smith
Posted on July 19, 2014 by Joshua Smith
Stay open to new ideas, new places, and new people will feed your creative soul. Lack of inspiration may be just another way of saying lack of experience. Hegarty on Creativity by Sir John Hegaty of BBH
Posted on July 18, 2014 by Joshua Smith
advertising, bbh, branding, business model, communication, competitive advantage, creative brief, creativity, design, emotional branding, graphic design, illustration, innovation, inspiration, marketing, packaging design, photography, product design, sir john hegarty, social networking, typography, web design
Juxtaposition is the art of placing together a number of contrasting objects or ideas, usually two. Used effectively, it captures our imaginations immediately, making it one of the most valuable techniques any creater can employ to dramatize their… Read More
Posted on July 15, 2014 by Joshua Smith
If it’s a race to get into minds and stay there, then it’s the artists who make their points faster, smarter, and more thought-provoking that will be the ones who succeed. Hegarty on Creativity by Sir John Hegaty of BBH
Posted on July 14, 2014 by Joshua Smith
When you are intent on putting a great wrong right, creativity will often exceed all expectations. Out of conflict comes purpose. Hegarty on Creativity by Sir John Hegaty of BBH
Posted on July 12, 2014 by Joshua Smith
When I’m asked, ‘When do you do your best thinking?’ My answer is always, ‘When I’m not thinking.’ That is why a brainstorming session is a complete and utter waste of time for the truly creative person. Creativity… Read More
Posted on July 10, 2014 by Joshua Smith
You can’t be good at everything. The skill is to work with someone who is good at what you are not. Hegarty on Creativity by Sir John Hegaty of BBH
Posted on July 9, 2014 by Joshua Smith
advertising, bbh, communication, competitive advantage, copywriter, creative brief, design, graphic design, graphic designer, guerilla marketing, illustrator, innovation, inspiration, marketing, misconceptions, packaging design, product design, public relations, sir john hegarty, video, viral marketing, youtube
Snap judgments and rapid decisions often lead to poor work. The ability to stand back from your thinking and give it what we call ‘the overnight test’ is essential. Unfortunately, we live in a world today that too… Read More
Posted on June 29, 2014 by Joshua Smith
In advertising, the best partnerships are usually those formed between art director and writer. The reason for this is in their job titles: Art directors think visually. Writers think in terms of narrative. Hegarty on Creativity by Sir John… Read More
Posted on June 26, 2014 by Joshua Smith
At the foundation of any great idea is the truth, and the most powerful force of creativity. Hegarty on Creativity by Sir John Hegaty of BBH
Posted on June 24, 2014 by Joshua Smith
Any great work, regardless of medium, is almost certainly expressing a distinct point of view. But if that point of view doesn’t contain a truth, then you can bet that the work’s impact will be fleeting. Hegarty on… Read More
Posted on June 15, 2014 by Joshua Smith
How to Shape Human Behavior
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