Art Director for JWT, Julien Chesné has +8 years experience working with brands to build powerful advertising campaigns. (more…)
Tag: creative brief
Constantly chopping and changing your specialty will hinder your success.
Too many creative people think they don’t need to specialize, that they can have lots of ideas in lots of different subjects all of which are going to be great.
It can be easy to settle on something that feels right. Something that seems to make sense of all the confusion.
You’ll feel relief when you get to this point. You’ll think you’ve cracked it. You’ll feel good.
But then you have to take a step back from what feels really good and ask:
But is it great?
More often than not coming up with a great idea is a rollercoaster ride of thoughts with no logical progression;
ou lurch from the interesting to the absurd to the good back again to the absurd.