imageDesigner, founder and journalist, William Channer has +10 years experience enabling and inspiring startups through apps, books and podcasts on advertising, business, design and technology. (more…)

When it comes time to pitch, you’ll be amazed by how powerful your persuasion skills have become simply because you understand a little more about the field and what drives it.

Hegarty on Creativity by Sir John Hegaty of BBH

In the end, everything is connected and the more connections you make the more interesting your work will become.

Hegarty on Creativity by Sir John Hegaty of BBH

Snap judgments and rapid decisions often lead to poor work.

The ability to stand back from your thinking and give it what we call ‘the overnight test’ is essential.

Unfortunately, we live in a world today that too often doesn’t allow this.

Hegarty on Creativity by Sir John Hegaty of BBH

In advertising, the best partnerships are usually those formed between art director and writer. The reason for this is in their job titles:

Art directors think visually.

Writers think in terms of narrative.

Hegarty on Creativity by Sir John Hegaty of BBH